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Department of Business Administration

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The Bachelor of Science in Business Administration is awarded to students achieving proficiency in the University’s Liberal Arts Core Curriculum requirements, the College of Business foundational course requirements and the Business Administration Department’s advanced course requirements. Students successfully completing the program will be well prepared to assume careers in today’s competitive business environment, start their own business or attend graduate school.

Students majoring in Business Administration will develop their critical thinking, quantitative literacy, ethical reasoning, communication, and creativity skills through the study of core business functions and the fundamental concepts and processes relevant to business. Eastern students will develop both a conceptual and pragmatic understanding of how businesses operate and will experience the opportunity to practically apply their liberal arts education through a required internship. Check out “Programs of Study” in the menu on the right for concentrations and minors.

The department also offers the Master of Science in Management. This is a fully on-line management graduate program focused on developing the leadership skills, talent management, and interpersonal competencies required to succeed professionally.

AACSB Business Education Alliance Member

Professor standing in front of class while student raises hand
Professor lecturing to graduate division class
Members of the Business program having a discussion

In the News

Mason Interactive Senior Creative Director Michael Mellia presents "How to Go Viral" in the Student Center Theater.

‘How to Go Viral’: AI in Marketing

March 17, 2026

As artificial intelligence increasingly permeates the workforce and daily life, marketing professionals who recently visited campus argue that the emerging technology cannot replace human creativity.

A volunteer assists a community member in tax filing at VITA's Windham Heights Learning Center site.

Eastern students bring tax savings to Willimantic residents

March 16, 2026

Students from Eastern’s College of Business are providing cost-free tax preparation services to local community members through the IRS’ Volunteer Income Tax Assistance program (VITA) this tax season. The national program offers free tax preparation services through mid-April for households making less than $69,000 annually.

Stock image of a hospital bed in a hospital hallway

Faculty researchers examine healthcare quandary

January 12, 2026

Business administration Professor Fatma Pakdil and economics and finance Professor Steve Muchiri have forged an enduring research partnership. Since 2016, the pair has co-authored a series of papers intended to influence healthcare policy.

Programs of Study

  • Recognized by Colleges of Distinction, the Business Administration major helps students develop business skills, learn to manage ethical issues, analyze strategic options and apply their learning to real organizational settings in today’s dynamic global business environment. Applied instruction delivered by a diverse faculty, pre-professional experiences, and a focus on critical thinking, ethical reasoning, quantitative literacy, communication and creativity, all contributing to the development of employability skills of our students. All Business Administration students at Eastern earn a concentration in one of the following fields: Management, Sport Management, Marketing, or International Business.

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  • The Healthcare Management minor prepares students to improve the outcomes of management functions in healthcare organizations, focusing on the fundamentals of healthcare management, quality improvement, and healthcare law.

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  • The Human Resource Management Minor examines key employee administrative processes and best practices, management-employee relations, organizational decision-making techniques and tools, individual and group relations, and effective human skill development, utilization and management.

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  • The International Business concentration in the Business Administration major focuses on international practices, standards, market institutions and regulatory structures, as well as market niches and cultural differences. The areas of financial management, international marketing strategies, global operations and logistics receive special attention.

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  • The Management concentration in the Business Administration major teaches students effective management skills required in a variety of careers and organizations in an increasingly dynamic and competitive world.

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  • The Marketing concentration in the Business Administration major addresses contemporary marketing needs by providing a solid overview of current advertising, sales and marketing best practices. Students also analyze factors influencing consumer behavior and marketing research techniques, and examine multicultural perspectives and insights into effective international marketing.

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  • Students in Sport Management prepare for careers in the field through courses in management, business finance, leadership, marketing, and sports psychology.

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