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Marketing Concentration

All Business Administration majors must declare at least one concentration, either before the end of the second semester of sophomore year or upon transfer into the major.

Concentration Requirements

A minimum of 15 credit hours from the following 300 and 400 level elective courses are required to complete a Marketing Concentration.

Required elective (3 credits)

  • BUS 428 Marketing Research - 3 credits

Choose any additional 4 electives (12 credits)

  • BUS 255 Social Marketing and Health Communications - 3 credits
  • BUS 321 Advertising - 3 credits
  • BUS 325 Consumer Behavior - 3 credits
  • BUS 326 Sales Management - 3 credits
  • BUS 327 Digital Marketing - 3 credits
  • BUS 329 International Marketing - 3 credits
  • BUS 342 Leadership - 3 credits
  • BUS 343 Sport Marketing - 3 credits
  • BUS 427 Digital Marketing Analytics - 3 credits
  • BUS 429 Integrated Marketing Communication - 3 credits
  • BUS 465 Seminar in Marketing - 3 credits