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Communication Major

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Why Study Communication?

From uncovering the hidden meaning in a handshake to reporting the news, to analyzing the latest social media trends, the study of communication is fundamental to understanding the world around us.  Communication professionals shape the stories we tell. They influence the way people share, receive and process information — an invaluable role that will always be in demand in our modern global society. Employment opportunities abound in business, education, politics, the arts and in media-focused occupations.

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Why Study Communication at Eastern?

Eastern’s Department of Communication fosters creativity and cooperative learning. Faculty use applied professional examples to teach in friendly interactive class environments. The recently renovated Communication Building offers state-of-the-art classrooms and equipment that provide students with hands-on experiences they need to land a job after graduation. A major and a minor are offered. Concentrations include Advertising, Media Writing & Journalism, Public Relations, Media Production and Leadership Communication.

People art computer
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Concentrations

  • The Advertising concentration within the Communications major prepares students for a variety of careers in advertising. Students in the concentration will demonstrate a professional level competency in understanding the dynamics of the processes of advertising, including planning and execution, creative strategy development and media effects.

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  • The Applied Media Production concentration within the Communication major provides students with a theoretical foundation and practical experiences in preparation for careers in a variety of media production fields. Students will demonstrate professional level technical competencies in audio production and video production for industrial, commercial and non-commercial media distribution platforms. Coursework includes practical, applied instruction for traditional and developing media formats (radio, television, cable, satellite, mobile and internet).

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  • The Leadership Communication concentration in the Communication Major prepares students for careers in a variety of organizations. Students will demonstrate a professional level competency in verbal, nonverbal, written and digital communication skills common to institutional settings, including public speaking and presentation, conflict management and persuasive communication.

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  • The Media Writing and Journalism concentration in the Communication major prepares students for a variety of writing careers within the broad media spectrum. Students will demonstrate a professional level competency in an understanding of story structure and the real-world requirements of publishing their work in print, film, radio or the electronic media. Students will also understand the techniques and methods used to repurpose their writing across multiple media platforms.

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  • The Public Relations concentration in the Communication major integrates theory and practice into a program that stresses creativity and professional competence. Through courses in marketing, public relations writing and crisis management, students prepare for employment in a global communication environment.

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  • Some students may find that none of the other concentrations in the Communication Major meet their interests. These students may elect to take courses across all electives to fulfill their concentration requirement. Students with a Communication Generalist concentration may select any five courses from available electives to fulfill their concentration requirements. Students can select the required 15 credits from among the available 100- to 400-level courses.

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Salary Potential

$66,540

PR Specialist Salary

$117,810

Advertising Manager Salary

Hands-on Learning

Students interning at Fox TV

Internships

All Communication students complete at least one internship as undergraduates, gaining valuable workplace skills and developing their professional networks in the process.

Students doing television broadcast

On-campus Experiences

Communication majors construct advertising campaigns for local businesses, host their own radio shows, and produce live television sports and news programs. Applied experiences are found at the Campus Lantern student newspaper, ETV, ETV Sports and WECS 90.1 FM.

Students from the Lambda Pi Eta honors society

Honor Society

Eastern is a member of the Lambda Pi Eta Honor Society, with members demonstrating exemplary academic and co-curricula accomplishments.

Members of a communications club

Student Organizations

Students build a sense of community through co-curricular groups that host social events, volunteer in the community, and participate in regional and national conferences and competitions. They include the American Advertising Federation, and the Public Relations Student Society of America.

Students presenting information

Undergraduate Research

Communication students work with faculty mentors to conduct independent research or create media content. They have presented at regional and national conferences, and won awards for producing documentaries, writing plays, and creating public service announcements.

Students on a trip abroad

Global Field Courses

Communication students have visited advertising and public relations companies in London and Paris, shot films in Mexico and China, and learned about the media industry of Eastern Europe.

Career Options

Students who pursue undergraduate degrees in communication can have rewarding and successful careers in a variety of professional fields, including:

  • Advertising Account Executive
  • Audio Engineer
  • Communication Specialist
  • Editor or reporter
  • Event Planner
  • Media Producer
  • Public Relations Manager
  • Social Media Manager
  • Sports Journalist
  • Video Editor

Successful Alumni

Recent Eastern students who earned a bachelor’s degree or a minor in Communication are at the following companies and professional/graduate schools:

  • NBC-30
  • WFSB Channel 3
  • ESPN
  • NPR
  • iHeartMedia
  • Boston University
  • Emerson College
  • London School of Economics
  • Fordham University
  • Yale University
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For more information


utterbacka@easternct.edu
(860) 465-4340

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Alumni Testimonials

Caitlin Caffrey ’11
News Producer

Caitlin Caffrey ’11

Communication major Caitlin Caffrey is the news producer for Fox5DC in Washington D.C. “I gather news stories, assign reporters and write scripts. I’m responsible for making sure the newscast goes off without any issues. Eastern helped fuel my love for news and writing. My TV production classes helped me to prepare for the real world of news.”

Carmen Chau ’10
TV Reporter

Carmen Chau ’10

Communication major Carmen Chau is a TV reporter at WTIC-Fox in Hartford. “Eastern helped me to step out of my comfort zone and chase my dream of being a TV reporter. Thanks to the guidance of experienced professors, I can proudly say that I’m there. I encourage aspiring journalists to take advantage of Eastern’s TV news club. That’s where I started.”

Damon Gray ’16
ESPN

Damon Gray ’16

Communication major Damon Gray is a production assistant at ESPN. “Eastern gave me hands-on experience in video editing and live sports broadcasting. With the help of the staff and fellow students, the Eastern TV sports crew was the perfect starting point for a career at ESPN.”

LaToya Smith ’06
Multimedia Journalist

LaToya Smith ’06

The CEO of New York City-based Brass City Media, LaToya was recently named Young Entrepreneur of the Year by the Small Business Administration. “Eastern gave me the experience and training I needed to adapt to this rapidly changing industry. I received a truly multimedia education and participated in several media-related clubs. These experiences gave me an edge going to graduate school and beyond.”

David Wurtzel ’13
Video Producer

David Wurtzel ’13

Communication major David Wurtzel is an Emmy-nominated video producer at Connecticut Public Broadcasting Network (CPBN). “Eastern taught me how to be a professional. I transformed from someone who had a creative interest into someone who could use that creativity to shape a career.”