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Publication Services

Publications and Graphic Design
eastern_university-relations.jpgThe publications and design team produces publications that reflect the excellence of the University's students, faculty, staff, and alumni, while being produced economically and on time. NOTE: University Relations concentrates its efforts on those publications that will have the greatest impact on the greatest number of people, particularly current and prospective students.

Graphic Standards
Guidelines on the appropriate use of Eastern's school colors; logo, seal, and crest; and other related graphic identity issues are under development. In the meantime, for answers to specific questions regarding appropriate usage of University graphics, please consult Kevin Paquin, Design and Publications Officer (465-4520; or University Relations (465-5735;

Contact University Relations early
Publications and promotions materials take time to develop, so faculty and staff are encouraged to contact University Relations as soon as possible to begin planning their projects.

Analyzing needs
What is the purpose of a publication or promotion? Who is the target audience? How will the materials be used? How many copies are needed?

Establish budgets
Any printing and mailing costs typically are a department's responsibility unless other arrangements have been made. Write a draft or outline of the message
A client office or department is responsible for providing original, accurate content for use in publications, web sites, or promotions. Departments may submit text for editing or provide a rough outline that University Relations can use to create copy.

Services offered
University Relations provides the following pre-production services:

  • Consultation and design
  • Copy editing and proofreading
  • Access to photography and artwork*
  • Print specifications and cost estimates*

* The cost of printing a publication and some photography services typically are a department's responsibility unless other arrangements have been made.

Publications produced
The major publications produced by the Office of University Relations include, but are not limited to: Recruitment and marketing materials:

  • College catalog
  • Student handbook
  • Commencement program
  • Annual Report
  • Advertisements
  • Course schedules

University Relations also produces academic brochures, posters, and artwork for promotional items.

Kevin Paquin, Design and Publications Officer
(860) 465-4520