Social Media Policy

The University recognizes the value of social media to the campus community in providing opportunities to share faculty, student, and staff creativity, viewpoints, and experiences with various constituencies, while also providing access to current topics and issues.

However, it is critical that we ensure that the University's social media accounts are used to support Eastern's mission, goals, and programs. Because everything that we do ultimately reflects on the University's organizational and professional reputations, Eastern Connecticut State University employees and students should use caution when using social media platforms, as these platforms create messages and information that are immediate and permanent.

This policy is intended to properly portray, promote, and protect the University and assist faculty, staff, and students at Eastern Connecticut State University who are responsible for managing social media sites on behalf of the University, departments. This policy also applies to student clubs, student-funded organizations, and other student groups in compliance with the office of Student Activities.

To clearly indicate what social media sites are official, University-sanctioned accounts, the following language will be added to existing Eastern social media sites and will be a requirement for new official sites in the social media profile bio:

"Official Instagram of (Department/Program) @easternctstateuniv"

"Official Twitter of (Department/Program) @EasternCTStateU"

"Official Facebook of (Department/Program) @EasternCTStateUniversity"

"Official TikTok of (Department/Program) @easternctstateuniversity"

Student clubs, student-funded organizations, and other student groups in compliance with the office of Student Activities will be followed by the official social media accounts of Eastern Connecticut State University and the Office of Student Activities and their appropriate posts shared on Instagram "Stories" or elsewhere to help raise awareness of events and activities.

Student clubs, student-funded organizations, and other student groups should use the same language in their social media profile bio:

"Official Instagram of (Club/Org Name) @easternctstateuniv"

"Official Twitter of (Club/Org Name) @EasternCTStateU"

"Official Facebook of (Club/Org Name) @EasternCTStateUniversity"

"Official TikTok of (Club/Org Name) @easternctstateuniversity"

New clubs and organizations are encouraged to use @easternct_CLUB/ORGNAME for their social media handles to help the Eastern community easily identify student clubs and organizations.

Club E-Board Members with social media passwords should share them with the Office of Student Activities to ensure continuity of the clubs social media presence from one semester to the next.

Think first, post second. The things that can get you in trouble and subject you to discipline in "real life" with the University can do the same in the realm of the internet and social media. Some examples include: sexually harassing a colleague, inappropriate interactions with students, derogatory statements, threatening or intimidating others, violating privacy policies/laws, or defamation.

You are prohibited from using the Eastern Connecticut State University name or image to endorse an opinion, product, cause, business, or political candidate or otherwise holding yourself out as a representative of the University when you are not. When expressing a personal opinion, acknowledge this, especially if your statement could be reasonably interpreted by the message receiver that you are speaking on behalf of the University. You can use the following statement to help dissociate your opinions from those of the University: "The views expressed herein are my personal opinions and are not necessarily those of Eastern Connecticut State University."

If you have additional questions, please get in touch with communications@easternct.edu

Officially recognized Eastern Connecticut State University social media accounts must be reviewed and approved through the following authorization process. Staff and/or faculty establishing an official social media site must use the Web Publishing Authorization Form.

Once the form is approved, University Communications & Marketing and Information Technology staff will work with you to ensure account administration continuity and establish optimum workflow. To ensure continuity and currency, each officially approved account must have at least two employees assigned to maintain it. These designated account administrators are responsible for site content and currency; sites are subject to official review. Should a social media account administrator leave the University, the appropriate department head must designate/assign a new administrator. Departments seeking to establish social media accounts that have training needs should contact the Office of University Communications & Marketing or the Center for Instructional Technology.

Eastern Connecticut State University social media accounts must have two individuals assigned to manage the accounts. In addition, because student workers, adjunct faculty, and other faculty and staff who may be assigned to maintain a social media account may leave the University due to graduation, employment separation, etc., (1) account passwords should be changed each semester, and (2) generic email addresses rather than personal email addresses should be used for logins, i.e. communications@easternct.edu.

• Appropriate Content: Inappropriate, offensive, injurious, and illegal content is subject to removal and other sanctions. Repeated inappropriate postings are subject to having those users permanently blocked from Eastern social media sites.
• Institutional Integrity: Content published by and about the University on social media platforms should be accurate, consistent, and current, i.e., matching information distributed through publications, the Eastern website, and other official Eastern promotional materials.
• Intellectual Property: Copyrighted Information cannot be posted without the written approval of the copyright holder; this includes text, photographs, videos, and other creative content. In addition, sources of information must be cited whenever possible. Eastern and Connecticut State Colleges and Universities copyright policy can be found at https://easternct.makekb.com/12/ and at https://www.copyright.gov/.
• Confidentiality: Confidential and proprietary University information must not be shared publicly on Eastern's social media accounts.
• Other Considerations:
  • Privacy: Like all educational institutions, Eastern is bound by the Federal Educational Rights and Privacy Act (FERPA). For that reason, other than directory information (i.e. name, address, phone, email, major, dates, of attendance, grade level, degrees received) the University requires student permission before publishing content about them. Similarly, please be respectful of the privacy of colleagues and ensure that you have their written approval before publishing content about them.
  • Ethics/Conflict of Interest: All social media activities covered by this policy are subject to applicable Ethics Codes and Conflict of Interest policies of the Connecticut State Colleges and Universities System. These are available at http://www.ct.edu/hr/policies.
  • Professionalism: Eastern employees are expected to practice the same professionalism online that they do in the workplace. They will be held accountable for publishing social media content that is defamatory, pornographic, proprietary, harassing, libelous or that creates a hostile work environment. Offensive posts to Eastern-affiliated social media sites may be removed and repeat offenders blocked from posting.
  • General Computer Policies: All Eastern employees and their use of social media are subject to the University's information technology policies found at
    http://ecsu-svkb2.easternct.edu/index.php?CategoryID=11.
  • Personal Pages: While this policy doesn't apply to personal pages, staff and faculty who maintain personal social media accounts and indicate their University affiliation are asked to clearly identify those accounts as being personal and not University sites; must not use University logos as the primary graphic identifiers for those personal sites; and must not use University computers and other technology to maintain those sites.

Social media published on behalf of the University should reflect Eastern's marketing goals:

• Clearly Reflect a Connection to Eastern. All official social media sites must link to Eastern's website (www.easternct.edu). This happens in two ways:
  • Departments with social media pages can link to them from department websites.
  • Social media pages must include a link back to the Eastern homepage when possible.
• Cross-Promotion: Official social media pages managed by Eastern staff and faculty will be promoted on the "Connect With Us" social media portal found at http://www.easternct.edu/social-media/.
• Contact Information: Social media pages must provide information on who maintains the page(s) and how they may be contacted.
• Descriptive Information: Social media that allow for descriptive information must clearly articulate the relationship to Eastern, the purpose of the page, and its primary audience.
• Name: While it is preferable to use the University's full name ("Eastern Connecticut State University"), "Eastern" is an acceptable alternative. "ECSU" should be avoided if possible.
• Spelling and Grammar: As a higher education institution, we are held to a higher standard than the average web author regarding grammar and spelling. As representatives of the University, Eastern employees are asked to proofread content before publishing.
• Third-Party Links: Links to third-party sites, including commercial sites and other external entities, should be carefully evaluated before being implemented.
• Visual Identity: Social media affiliated with Eastern must be easily identifiable with the University by following the graphic standards established by the Office of University Communications & Marketing. The office must be consulted about creating graphic icons ("avatars") for departmental level social media sites.
• Customer Service: Managers of Eastern social media sites should demonstrate accountability to Eastern's constituencies by committing to accurate information and responding to questions (correcting misinformation or taking action).

As with any University advertising, only designated budget managers are authorized to purchase paid social media advertising.

This policy is administered by the Director of University Communications & Marketing and the Chief Information Officer. The policy will distributed periodically to all faculty and staff members for their review as part of the overall ITS and University Communications & Marketing staff awareness and training program.

Violations by outside postings are subject to permanent blocking. Violations by employees are subject to limitations or renovation of social media account privileges, and/or corrective action based on University policy and state/federal statutes.

A number of resources exist for those who want to enhance their social media skills or stay current with trends in digital communication and higher education marketing. Recommended sources include:

• Sprout Social Insights – Actionable social media tips, analytics, and strategy articles.
  https://sproutsocial.com/insights/
• HubSpot Marketing Blog – Social media trends, platform updates, and content strategy tailored to digital marketers.
  https://blog.hubspot.com/marketing
• Inside Higher Ed – Digital & Marketing – Articles about social media, branding, and student engagement in higher education.
  https://www.insidehighered.com/news/focus/marketing-and-digital
• EMG Online Blog – Focused on higher education marketing with insights into enrollment, branding, and digital strategy.
  https://emgonline.com/blog/
• Hootsuite Blog – Regular updates on platform changes, best practices, and campaign ideas.
  https://blog.hootsuite.com/
• American Marketing Association (AMA) Higher Ed Hub – Resources, webinars, and articles specifically for marketers in higher education.
  https://www.ama.org/ama-higher-ed-symposium/
• LinkedIn Ads and Content Best Practices – For staff managing accounts targeting alumni, prospective students, or employers.
  https://business.linkedin.com/marketing-solutions/blog

Student-generated content that is to be used on Eastern Connecticut State University social media accounts, i.e. Facebook, Instagram, Twitter, YouTube, must be appropriate and in keeping with professional standards and the University’s values.

All content — text, graphics, still photographs, videos — posted to Eastern Connecticut State University social media accounts, i.e. Facebook, Instagram, Twitter, YouTube, is the property of Eastern Connecticut State University.

Content submitted by students must be reviewed by an appropriate University employee before posting. Content for official university accounts managed by the Office of University Communications & Marketing must be approved before posting by the Director of University Communications & Marketing or his designee.

In addition, content submitted for posting is presumed (1) to be free of any copyright or ownership restrictions, and (2) will not be subsequently posted on commercial social media accounts.

Click the logo to download the image.  If you would like to request a logo for an office or department not listed below, please contact communications@easternct.edu