- The website is the University’s most important marketing tool and serves as a transactional and informational resource for faculty, staff and students.
- The design and functionality of the website should be user-friendly, both for site visitors and for the people who manage and maintain the site.
- The site must be mobile friendly.
- Best practices in higher education website design and navigation should be used to ensure positive and effective end user experience. Eastern’s web practices should reflect End user needs/interests, Search Engine Optimization, and Page load time.
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