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Web Policy and Guidelines

    1. The website is the University’s most important marketing tool and serves as a transactional and informational resource for faculty, staff and students.
    2. The design and functionality of the website should be user-friendly, both for site visitors and for the people who manage and maintain the site.
    3. The site must be mobile friendly.
    4. Best practices in higher education website design and navigation should be used to ensure positive and effective end user experience. Eastern’s web practices should reflect End user needs/interests, Search Engine Optimization, and Page load time.
    1. No dead pages or out-of-date PDFs and other files
    2. No broken links
    3. No blank pages
    4. No “page under construction”
    5. Avoid using website as a historical archive (Recommended: current year only)
    6. If you use the blog to archive content, it must be maintained
    7. No “site within a site” (recreating the entire Eastern website on your department page)
    8. No links to commercial enterprises other than for educational purposes or as partners.
    9. Permission controls by role and site are managed by University Communication & Marketing
    10. Frequent review (review dates; activity reports) to ensure standards are maintained
    11. Home pages are managed by University Communication & Marketing; lower pages are managed by departments
    12. Personal pages must be maintained by individual faculty/staff
    13. Each page of the Eastern website must have the University’s header (calls to action, main menu) and footer (affirmative action statement, disclaimer, contact information)
    14. Policy Enforcement: Issues not resolved by the Website Manager or Director of University Communication & Marketing will be brought to the Web Policy and Review Committee for discussion and recommendation.
  • Three roles are used on Eastern’s website; all are further explained in the Contributor Guide:
    • Administrators: web developers in the Office of University Communication & Marketing. Maintain home page/index pages and provide technical support to department contributors.
    • Approvers: Department heads who have the responsibility of approving their site content
    • Contributors: Department-level site editors; maintain their department’s sub-pages
    1. University Communication & Marketing will develop an outline for department index pages.
    2. University Communication & Marketing staff will create each department index page, including banner images, side menu, and other elements. Depending on the department, University Communication & Marketing staff may also assist departments in building lower-level pages.
    3. Department contributors are trained in Cascade so that they can add appropriate content and maintain their department web pages.
      1. New Cascade Contributor will need to fill out the Web Publishing Authorization Form before obtaining access to edit their department web pages.
    • Maximum image size: 2MB
    • Maximum image dimensions: 1920 x 745
    • Acceptable image types: .bmp, .gif, .jpg, .jpeg, .png, .tiff
    • Maximum document size: 15MB
    • Acceptable document types: .doc, .docx, .rtf, .txt, .pps, .ppt, .pptx, .pdf, .xlr, .xls, .xlsx (Word documents, rich/plain text documents, Powerpoint/slideshows, PDFs, Excel spreadsheets)
    • Maximum number of side menu items: 10 (does not include nested content)
    • Maximum depth of side menu levels: 2 (folders inside of your folder)
    • Maximum number of slideshow (decorative) images: 4-5
    • Max number of photos on a gallery page: 18 (recommended maximum)
    • Maximum length of image's alt text: 150 characters
    • Maximum number of content rows: 6-8
    • Limited to one (overall) table style per page
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