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Communication Major: BS Degree Requirements

A student presenting his Communication project

All students majoring in Communication are required to take the following courses

COM 100 Introduction to Mass Communication - 3 credits
COM 101 Interpersonal Communication - 3 credits
COM 300 Communication Law and Ethics - 3 credits
COM 350 Communication Writing - 3 credits
COM 400 Communication Research - 3 credits
COM 403 Mass Communication Theory - 3 credits
COM 490 Communication Internship - 3 credits or COM 491 Communication Internship - 6 credits
Total - 21-24 credits

Electives

Communication majors must select 15 semester hours of courses from the following: COM 210 Photography I
COM 215 Media Aesthetics
COM 220 Television Production II
COM 230 Public Speaking
COM 241 Introduction to Radio and Audio Production
COM 245 Digital/Analog Audio Production: Radio/Video/Internet
COM 260 Introduction to Public Relations
COM 270 Advertising Essentials
COM 301 Persuasion
COM 310 Digital Photography
COM 312 Professional Presentations
COM 320 Television Production III
COM 321 History of Communication
COM 330 Organizational Communication
COM 331 Dispute Resolution and Mediation
COM 351 Journalism Principles
COM 352 Emergent Media Reporting
COM 357 Scriptwriting
COM 358 Scriptwriting and Presentation
COM 361 Publication Design
COM 364 Public Relations Writing Methods
COM 372 International Advertising and Public Relations
COM 373 Advertising Copywriting
COM 420 Workshop in Television
COM 425 Advanced Television Workshop: News
COM 430 Non-Linear Editing
COM 435 Documentary Production
COM 440 Workshop in Radio and Audio
COM 450 Advanced Journalism
COM 460 Special Topics in Communication
COM 464 Public Relations Crisis Management
COM 476 Advertising Media Planning
COM 478 Integrated Marketing Communications

 PRSSA in BBC studios

Concentrations

How do I declare my concentration in Communication? CLICK HERE>>>>

The following are concentrations within the Communication major:

ADVERTISING CONCENTRATION: Students will demonstrate a professional level competency in an understanding of the dynamics of the advertising mechanisms underlying the processes of advertising planning and execution, creative strategy development, and media effects.

Students must take the following: 12 credits

COM 270 Advertising Essentials 3 credits
COM 373 Advertising Copywriting 3 credits
COM 476 Advertising and Media Planning 3 credits
COM 478 Integrated Marketing Communication 3 credits

Select one additional course from the following: 3 credits

COM 255 Health Communication 3 credits
COM 301 Persuasion 3 credits
COM 361 Publication Design 3 credits
COM 372 International Advertising & PR 3 credits
COM 375 Digital Media Branding & Politics 3 credits

 

LEADERSHIP COMMUNICATION CONCENTRATION: Students will demonstrate a professional level competency in verbal, nonverbal, written, and digital communication common to many institutional settings, public speaking and presentation, conflict management, and persuasive communication.

Students must take the following: 9 credits

COM 230 Public Speaking 3 credits
COM 330 Organizational Communication 3 credits
COM 401 Advanced Interpersonal Communication 3 credits

 

Select two additional courses from the following: 6 credits

COM 201                   Nonverbal Communication 3 credits
COM 252 Social Media Strategies 3 credits
COM 255 Health Communication 3 credits
COM 301 Persuasion 3 credits
COM 312 Professional Presentations 3 credits
COM 331 Dispute Resolution & Mediation 3 credits

 

MEDIA PRODUCTION CONCENTRATION: Students will demonstrate professional level technical competencies in audio production and video production for industrial, commercial, and non-commercial media distribution platforms. Coursework includes practical, applied instruction for traditional and developing media formats (radio, television, cable, satellite, mobile, and internet).

Students must take the following: 12 credits

COM 120 TV Production I 3 credits
COM 220 TV Production II 3 credits
COM 241 Introduction to Radio and Audio Production 3 credits
COM 245 Digital Audio Production 3 credits

 

Select one additional course from the following: 3 credits

COM 215 Media Aesthetics 3 credits
COM 320 TV Production III 3 credits
COM 380 Dramatic Video Production 3 credits
COM 420 Television Directing 3 credits
COM 425 Advanced TV: News 3 credits
COM 430 Non-Linear Editing 3 credits
COM 435 Documentary Production 3 credits

 

MEDIA WRITING AND JOURNALISM CONCENTRATION: Students will demonstrate a professional level competency in an understanding of story structure and the real-world requirements of getting their work published in print, film, radio or the electronic media. Students will also understand the techniques for, and methods of, repurposing their writing to move across several media.

Students must take the following: 9 credits

COM 351 Contemporary Print Journalism 3 credits
COM 352 Emergent Media Reporting 3 credits
COM 357 Scriptwriting 3 credits

 

Select two additional courses from the following: 6-7 credits

COM 210 Photography I 4 credits
COM 310 Digital Photography 4 credits
COM 321 History of Communication 3 credits
COM 358 Scriptwriting & Presentation 3 credits
COM 361 Publication Design 3 credits
COM 364 PR Writing Methods 3 credits
COM 373 Advertising Copywriting 3 credits
COM 450 Advanced Journalism 3 credits

 

PUBLIC RELATIONS CONCENTRATION: Students will demonstrate a professional level technical competency in translating organizational communication theory to practical situations including media use in organizations, writing press releases, public speaking, and crisis management.

Students must take the following: 12 credits

 

COM 260 Introduction to Public Relations 3 credits
COM 364 PR Writing Methods 3 credits
COM 464 PR Crisis Management 3 credits
COM 478 Integrated Marketing Communication 3 credits

 

Select one additional course from the following: 3 credits

COM 255 Health Communication 3 credits
COM 301 Persuasion 3 credits
COM 361 Publication Design 3 credits
COM 372 International Advertising & PR 3 credits

 

GENERALIST CONCENTRATION: Some students may find that none of the concentrations meet their desired course selection interest. Such students may elect to take courses across all of the electives to fulfill the concentration requirement. Students with Generalist concentration may select any mix of five courses from the available electives to fulfill their concentration requirements.

 

Follow this link to declare your concentration.

 

Communication concentrations