Jehoon Jeon

Associate Professor
Business Administration

Biography

Dr. Jeon's research concerns how the daunting volume of online health information (often unreliable, conflicting, and uncertain) is related to information users’ beliefs, attitudes, and behavioral intention along with interpersonal interactions and social networks.

Research Interests

Psychological/cognitive processes in managing online health information
Effect of psychological/social/relational factors in the acceptance of health campaign messages

Teaching Interests

Health Communication and Social Marketing
Research Methods
Communication Theory
Introduction to Social Media
Digital Marketing