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Marketing Concentration

Marketing in the digital information age requires keen insight into consumer behavior, product design and functionality, and effective management of marketing information systems, processes and resources. The Eastern Marketing concentration courses address contemporary marketing needs by providing a solid overview of current advertising, sales and marketing best practices, a thorough analysis of factors influencing consumer behavior and marketing research techniques, and thoughtful examination of multicultural perspectives and insights into effective international marketing.

Concentration Requirements

A minimum of 9 credit hours from the following 300 and 400 level elective courses is required to complete a Marketing Concentration in addition to a student’s Business Administration major required courses. Students seeking a Marketing Concentration must complete BUS 428 – Marketing Research.

One Required Course (3 credits)

  • BUS 428 Marketing Research (3 credits)

Two Elective Courses Listed Below (6 credits)

  • BUS 321 Advertising (3 credits)
  • BUS 324 Marketing Management for the Hospital Industry (3 credits)
  • BUS 325 Consumer Behavior (3 credits)
  • BUS 326 Sales Management (3 credits)
  • BUS 327 Industrial Marketing (3 credits)
  • BUS 329 International Marketing (3 credits)
  • BUS 429 Strategic Marketing (3 credits)
  • BUS 465 Seminar in Marketing (3 credits)