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Social Media Concentration

Students will demonstrate a professional level competency in the effective use and application of social media via effective communication skills. Students will also develop and refine their knowledge and skills in creating social media-related contents, planning social media campaigns, and analyzing social media data.

  • COM 242 Introduction to Social Media - 3 credits
  • COM 262 Social Media Content Creation - 3 credits
  • COM 362 Social Media Design - 3 credits
  • COM 382 Social Media Analytics - 3 credits
  • COM 478 Integrated Marketing Communications - 3 credits