Yuanyuan Jiang

Assistant Professor
Business Administration

Biography

Dr. Yuanyuan Jiang earned her Ph.D. in Marketing from Durham University in the UK. She holds a Master’s degree in International Marketing from University of Strathclyde and a BA (Hons) in Marketing Management from Staffordshire University in the UK. Prior to joining Eastern, Dr. Jiang worked as an international student advisor in Shanghai University of Finance and Economics and a lecturer in Shanghai Normal University in China. She was a visiting researcher in Aston University in the UK.

Research Interests

Innovation and New Product/Service Development
Marketing Strategy
Education Marketing
Interdisciplinary Studies

Teaching Interests

Principles of Marketing
Services Marketing
New Product Innovation
International Marketing