THE J. EUGENE SMITH LIBRARY-2002/03 PRIORITIES, GOALS & OBJECTIVES:
WHO IS RESPONSIBLE?
HOW IS SUCCESS MEASURED?
WHEN WILL IT BE DONE?

LIBRARY PRIORITY ONE: PROMOTING ACADEMIC EXCELLENCE

1.1 The library will identify the research and scholarship needs of the university and build and expand the library's collection and access accordingly.

1.1A. One of the library professional staff will be elected to the Curriculum Committee in the FY 2004 election.

1.1B. P & R Services will make use of the liaison program by targeting receptive university departments in FY 2003 to promote library resources and services. (Two library participants have already been appointed to participate in the Blue Sky program for FY 2003.)

1.1C. Collection Development Committee will finalize a draft Collection Development Policy as well as collection policies in Archives, Curriculum Center, and Government Documents by the end of December, 2002. (Area policies/procedures are the responsibilities of the librarians in those areas.)

1.1D. The library will subscribe to one additional major science full-text database.

1.1E. The Curriculum Lab will open and provide service to the Department of Education faculty, students, and community users in September, 2002.

1.2 The library will expand and improve Interlibrary Loan services, including new document delivery technologies and improvements.

1.2A. The library will purchase and Access Services will implement electronic reserves and ILL software and put in place policy, procedures and staff training in FY 2003. (A recommendation for the CLIO ILL system has already been made.)

1.2B. Access Services will implement and promote full-text document delivery in FY 2003.

1.3 The library will improve service to offsite users in FY 2003.
1.3A. The Library will hire a Reference Librarian to be charged with off campus service delivery.

1.3B. P & R services will promote reference services in FY 2003 according to the library's marketing plan.

1.3C. P & R services will explore chat reference technologies in FY 2003.

1.4 The library will strengthen academic partnerships.

1.4A. Library staff will work with ECSU departments and programs like STEP-CAP, and Blue Sky in FY 2003.

1.4B. Library administration, systems, and Tech services will continue to work with CONSULS libraries and other academic libraries in FY 2003.

1.4C. P & R Services will partner with Continuing Education to expand user education session deliveries on remote sites by the end of FY 2003.

1.5 The library will provide timely access to new acquisitions.

1.5A. Technical Services will clear backlogs in original cataloging and curriculum materials by the end of FY 2004.

1.5B. Collection Development will plan and propose an approval plan with faculty involvement in FY 2003.

1.5C. Technical Services will explore giving incentives to faculty to submit orders by a certain date in FY 2003.

1.6 The library will provide a collection in appropriate formats and provide access through an interactive network.

1.6A. Library systems will provide dependable Web access
to the library's virtual library.

1.7 The library will make collections and services accessible to users.

1.7A. Library will market room 235 in cooperation with ADA office.

LIBRARY PRIORITY TWO: FACULTY, STAFF, AND STUDENT DIVERSITY

2.1 The library will support the recruitment of staff that will enhance the campus cultural and intellectual environment.

2.1A. Library will fill two support and five librarian positions with personnel in continuing appointment status, fully following university goals for diversity and equity, by the end of December, 2002.

LIBRARY PRIORITY THREE: CONTINUOUS QUALITY IMPROVEMENT

3.1 Library will recruit and hire Reference and Reference/User Education librarians to address the NEASC requirement for information literacy.

3.1A Two support positions and four out of five librarian searches are active, to be filled with continuing staff by the end of 2002.

3.2 All library divisions will review and complete current policies in 2003.

3.2A. The library Administrative Office will be provided with
copies of these to update their master file, available for staff
perusal.

LIBRARY PRIORITY FOUR: INTEGRATION OF TECHNOLOGY

4.1 The library will maintain its information technology infrastructure through regularly scheduled PC upgrades and new servers.

4.1A. Library Systems will implement the library's own web server by the end of August, 2002.

4.1B. Library systems will completely replace all student and staff systems (172) in the library by the end of August, 2002.

4.2 The library will foster appropriate and efficient use of library technology with information literacy modules, drop-in and online tutorials, (e.g. BILT) for administration, faculty, staff, and students.

4.2A. P & R Services will complete and test the five modules, with assessment tools, in Basic Information Literacy. The tests will be done by the end of FY 2003 with focus groups of faculty and students. The Basic Information Literacy units are to reside in the First Year Seminar, scheduled by the University to be implemented in Fall, 2003.

4.2B. P & R Services will increase User Education sessions, including Drop-In sessions, by 10% by the end of FY 2003.

4.3 The library will support the University's distributed learning efforts.

4.4 Access Services will continue to investigate the purchase of an e-reserve system.

LIBRARY PRIORITY FIVE: SHOWCASE AND MARKET THE LIBRARY TO THE ECSU COMMUNITY.

5.1. The Library will complete a library marketing plan with specific strategies for implementation by the end of August, 2002.

5.2 All library staff will show leadership and support for ECSU among professional organizations in the community, emphasizing ECSU's role as the state's public liberal arts university.

5.3 Library staff will participate in STEP/CAP, IMPAC, & Blue Sky, as well as ALA, CLA, NELA, AAUP, CT GO DORT.

5.4 The library will continue its policy of access to the community with public borrowing policies, on-site use of the facilities and reference services, and university sponsored events.

5.4 The Library will showcase library resources on campus and in the community with publicity, displays, exhibits, newsletters, brochures, and online publications, as well as involvement in community and campus events like the Boom Box Parade, the Bow-a-Thon, Admissions Open House, new faculty, staff, and student orientations, etc.

Library Retreat
June 3, 2002

Present: C. Abatelli, D. Barrett, M. Berlin, B. Butler, K. Collins, H. Cook, N. Eshelman, T. Fu, B. Gamzon, T. Hurt, K. Jacobi, R. Kokoska, G. LaHaie, L. Loomer, M. Lucas, E. Luering, J. Murack, B. Nelson, D. Oppelt, J. Petit, G. Robinson, G. Shoffstall, D. Simpson, S. Smith, K. VanZetten

Tina opened the 7th Annual Library Retreat and briefly related the agenda and introduced the event's moderator Christine Bradley, Director of Eastern Connecticut Libraries and expert planner.

Moderator: Christine Bradley

Special Guest: D. Pachis, Vice President for Academic Affairs

Dr. Pachis opened the 7th Annual Library Retreat by bringing in best wishes from President Carter on this important exercise. He himself has strongly supported the retreats and wishes the group well.

Dr. Pachis stated that the people who matter value what Eastern has to offer-parents and students. Eastern's mission is to become the premier liberal arts institution. Everyone who is hired has to understand and be willing to undertake the mission of the university. They want everyone to become part of the university and partake in the activities that happen on the campus.

Geography and demography are ECSU's destiny. Connecticut has the highest rate of high school students that go out of state to college. We want to make it very attractive to come to Eastern. We do not want to compete with Uconn or others, but want to make Eastern its own special place. We are focussing on undergraduate education and poise ourselves to be the public liberal arts university with an exclamation! We need to recruit: 1) faculty and staff who buy into our mission, and 2) students who can benefit from the Eastern experience. The challenge is to recruit a student body with diversity in racial, gender, and income backgrounds.

The library and its staff have to be willing to participate in this mission. Eastern is changing and we have to be willing to change. The library will always have an important role in Eastern's mission.

These are exciting and demanding times at Eastern. With marketing we are all in the business of educating the student, and students will not know the difference between instructional faculty and library faculty and staff. These are the challenges and adaptations ahead of us. Dr. Pachis felt very confident about the future of the library because of the knowledge base of the group of people in the library. He also indicated his support of the library's recruitment efforts and pledged his support.

Chris Bradley summarized what we would be doing as far as goals/objectives. She had everyone introduce themselves.

Chris had us look over the University Strategic Plan. She feels very strongly that we should bring the library goals and objectives in line with the University 2001-2006 goals. It is also politically advantageous. She reviewed the University Goals with the group and feel that we will concentrate on the following: Academic Excellence, Faculty, Staff and Student Diversity, Continuous Quality Improvement, Integration of Technology, Showcase and Market Eastern's Academic Excellence. We will be marketing the Library to the University.

We will not deal with Financial Stability, Banner Installation. She has also grouped the library goals under the five University goals and would divide the group into three subgroups, each dealing with one to two specific University goal(s). Then she called on the two reviewers to report on last year's retreat themes: Use Study of Serials and Information Literacy.

Barbara Nelson, assisted by Karen VanZetten, reported on the Use Survey Report. At retreat 2000, it was mentioned that there should be a Journal Use Survey done. Three major goals were established:
1. Devise a system to count journals use in the library.
2. Ability to extract statistics from these counts by format, currency, stack location, and academic department.
3. Use the statistics as a collection development tool.

By Retreat 2001, the first goal had been achieved, ready for implementation of the Use Survey. Barbara thanked Erna, Kris and Greg for their expertise and guidance with item records which was chosen to be the tool for gathering information needed (goal 1) which would also satisfy goals 2 and 3.

Barbara reported that over 4,000 item records were created and over 3,000 rolodex cards were printed with the name of the journal and tagged Current, Bound, or Microform. With the help from the student assistants, they were ready to go by the fall of 2001. Journals used in the library are picked up, three times, daily. They are checked into the Circulation system and are reshelved immediately. Barbara and Karen handle all first-time uses, so they see what journals are being used in the library.

Goal #2: Counts by location are easily obtained from the Circulation system on CONSULS. Other statistics are obtained through the create-list function in CONSULS.

Goal #3: Information on journals can be provided from our Collection Development Librarian, library liaisons, and teaching faculty. This decision may be helpful in framing a decision to add, drop or week a particular title.

Statistics to date:
- Item Records Created:
* Current Stacks - 1692
* Bound Stacks-Current - 1349
* Microform Area-Current - 259
* Bounds Stacks-Non-Current - 801
* Microform Area-Non-Current - 567
* Total - 4668

Percentage of Collection Used:
* Current Stacks, 65%
* Bounds Stacks-Current, 63%
* Microform Area-Current, 71%
* Bound Stacks-Non-Current, 28%
* Microform Area-Non-Current, 25%

Top Ten Titles, Current Stacks:
* People Weekly (152)
* Time (117)
* Rolling Stone (93)
* Newsweek (90)
* Sports Illustrated (86)
* Health (81)
* Street & Smith's Sportsbusiness Journal (73)
* Journal of the American Academy of Clinical Child & Adolescent Psychiatry (67)
* Paris-Match (57)
* Business Week/U.S. News & World Report (52)

Top Ten Bound Stacks:
* Psychological Reports (130)
* Journal of the American Academy of Clinical Child & Adolescent Psychiatry (92)
* American Journal of Psychiatry (88)
* Perceptual and Motor Skills (75)
* Journal of Personality and Social Psychology (73)
* Sex Roles (65)
* Child Development (60)
* Journal of Social Distress and the Homeless (58)
* Journal of Applied Behavior Analysis (58)
* Journal of Consulting and Clinical Psychology (55)

Top Ten Titles: Microform Area:
* Resources in Education (ERIC) (412)
* New York Times (406)
* Hartford Courant (194)
* Journal of Physical Education, Recreation and Dance (131)
* Science (79)
* International Journal of Psychosomatics (67)
* Barron's (43)
* Nature (40)
* Journal of Clinical Child Psychology (38)
* Time (34)

Barbara stated that they intend to keep this study going so that they can use this information to consider to renew the journal or not.

Carol Abatelli gave a report on Information Literacy. She stated that the User Education program, coordinated by John Degon, followed the strategies set down in last year's Retreat that we should continue to provide user instruction to faculty and their classes. The strategies set in last year's Retreat is to have a multi-prong approach, so other initiatives have also been taken, e.g., Drop in Sessions, participation in the Blue Sky program, etc. Another major project is in the area of Information Literacy. The idea is to identify basic information literacy and then to design model presentations to standardize the content. Further, in October, 2001, a proposal was submitted to incorporate Information Literacy into the core Liberal Arts curriculum. So far, five modules have been designed by a Public Services team. Carol gave demonstrations of some of the modules in basic Information Literacy. The University will be implementing a first year seminar, a required three-credit course for all freshmen. It has been supported by various curricular committees and groups on campus that the library resides in this seminar, which will be implemented beginning Fall, 2003.

The basic Information Literacy modules are pretty much designed, with modifications to come: the only component, an outcome assessment instrument, is to be completed in the Summer. Carol stated that she would be responsible for the outcome assessment of the Basic Information Literacy modules. Carol indicated that she had been doing a lot of research and reading and would be taking the pre-test and post-test approach. She will be working on two sets of questions for each of the five modules, based on the specific skills in each module and relating to the competencies identified in the 2001 Association of College and Research Libraries Information Literacy Standards.

A question was posed from the group regarding how we would instill Information Literacy skills in the transfer students. Carol said that Public Services is still discussing this, and that various strategies can be used, including approaches such as the Drop-in sessions.

Chris Bradley then organized the group into three sub-groups and each group is to report back at 1:30 p.m., and that lunch is to be at 12 noon. Each group has to choose its own leader and recorder. Chris felt very strongly that we need to synchronize our goals with the University five-year goals, using the same language and format. She made the assignment to the three groups, urging them to adopt the format the University uses. She disseminated a worksheet to everybody, based on the University format.

The groups reconvened at 2:00 p.m.

Group 1: J. Degon reported for the group.

University Goal: Promoting Academic Excellence
Library Goals: Research and Scholarship, Collection and Information Access
I. Research & Scholarship
A. Identify research and scholarship needs
1. Curriculum Committee presence
2. Develop proactive liaison builder program
3. Expand and improve interlibrary loan
4. Implement full-text document deliver
B. Provide reference services regardless of users location
1. Hire Reference and User Education Librarians
2. Chat Reference
C. Strengthen Academic Partnerships
1. Departments (Academic departments)
2. Programs (Continuing Education)
3. Other libraries (consortia and CSU libraries)

II. Collection and Information Access
A. Create approval plan
B. Provide collection in appropriate format
C. Publicize collection and services
D. ADA access
1. Room 235 (get online and in use)

Group 2: B. Butler reported for the group.
University Goal: Continuous Quality Improvement (Goal 4) and Library Goals: Physical Environment, Quality User-centered Library Services, and Organizational Efficiency

University Goal: Continuous Quality Improvement

A. Sp. 4.1, 4.3
4.1 - Recruitment and hiring reference/user education librarians addresses the NEASC req. for Information Literacy. Completion Date: August 2002. Resp. Persons: Search Committees; Director, Univ. Admin.
4.3 - Two support positions filled with continuing appointments; 4/5 Librarians searches active. Completion date: August 2002. Resp. Persons: Search Committees, Director, Univ. Admin.

B. Sp. 4.3, 4.4, 4.5
Student and staff systems replacement in progress. 85% of other equipment has been ordered. Completion date: August 2002; Resp. Persons: Systems, Directors Office, Fiscal Affairs

A. Sp. 4.3, 4.4, 4.5
ILL/available systems recommendations for CLIO. Completion date: Waiting for decision. Persons responsible: CSU Directors
E-Reserves/limited implementation - Completion date: August 2002, Persons responsible: Access Services
B. Sp. 4.1, - 4.5
New marketing initiative Completion Date (to begin) June 4, 2002 , Persons responsible: entire staff

University Goal 4, Library Goal 5 (Organizational Efficiency)
D. Backlog Sp. 4.3, 4.4, 4.5
Fill the Acquisitions Librarian position, tenure-track Head of Tech. Services. Will prioritize and redistribute backlog. Completion Date: August 2004. Responsible persons: Head Cataloger, Acq. Lib, Head of TS.

Goal and Objective Library Goal 1: Physical Environment-Library
Review and finish current policies. Ongoing. Appropriate committees. (These should address "No food" and "No drink.")

Group 3: T. Hurt reported for the group. (U stands for University Goal, and L stands for 2001-02 Library Goal)

University Goal: Faculty, Staff, and Student Diversity
U3, L2: Faculty/student/staff diversity
1. Support activities, programs and exhibits that enhance the cultural life of university community, including those with attention to pluralistic values. Through Collection Development we support an atmosphere of academic freedom and expression.
2. Plan recruitment of staff that will enhance the campus cultural and intellectual environment. Search committee.

University Goal: Integration of Technology
U5 L6 Integrating Technology
1. Maintaining information technology infrastructure. Through regularly scheduled PC upgrades and new servers.
2. Foster appropriate and efficient use of library technology. Information Literacy Modules, Drop-in and online tutorials (BILT) for Admin/Faculty/Staff/Students
3. Support of the Universities distributed learning efforts. Investigating purchase of commercial E-reserve system.

University Goal: Showcase & Market Eastern's Academic Excellence
U7 L8 Showcase and Marketing Libraries in University Community
1. Show leadership and support of ECSU among professional organizations in the community emphasizing Eastern's role as the state's public Liberal Arts University. Participation in STEP/CAP/IMPAC/Blue Sky. ALA, CLA, NELA, AAUP, CT GODORT, etc.
2. Continue policy of access to the community. Public Borrowing Policies, on-site of facilities and reference services, university sponsored events
3. Showcase the library resources on campus and in the community. Pubs, displays, exhibits and involvement in committee/campus events: Boom Box Parade, Bowl-a-Thon, Newsletters, Brochures, Online Publications, Admissions Open House, etc.

Chris decided that it would be best for her to organize the goals for tomorrow and then we could revisit them.

We went on to breakout for the library's major groups. They are: Public and Research Services; Technical Services and Collection Development; Administrative and Systems Services. The groups will report in tomorrow.

The group ended the day with the understanding that the three breakout groups would be reporting in the first thing the following morning.

 

Library Retreat
June 4, 2002

Present: C. Abatelli, D. Barrett, M. Berlin, B. Butler, K. Collins, H. Cook, J. Degon, N. Eshelman, T. Fu, W. Gamzon, T. Hurt, K. Jacobi, R. Kokoska,G. LaHaie, L. Loomer, M Lucas, E. Luering, J. Murack, B. Nelson, D. Oppelt, J. Petit, G. Robinson, G. Shoffstall, D. Simpson, S. Smith, K. VanZetten

Presenters: C. Getchell, J. Markiewicz

Moderator: C. Bradley

Tina opened the second day of the Retreat and summarized the day. Chris then called on the three groups to report in.

Public and Research Services: Carol Abatelli reported. She stated that the group got rid of the accomplished goals and the following are what they want to do next year:

1. Keep pace with current training: phone, software, databases.
2. Expand the menu of drop in User Education Modules.
3. Write procedure manuals for each public services unit, including student training manuals.
4. Collection mission statements for each unit, on common drive.
5. Maintain Public Brochure (Guide to Library Services)
6. Continue to monitor suggestion box.
7. Review Exit Survey Output.
8. Continue to evaluate public services policies.
9. Hold regular meetings.
10. Continue to revise and update "About Pages"
11. Implement Millennium Circ., ILL Software and E-Reserves
12. CC to investigate outside grants
13. Mount electronic finding aids
14. Revamp outreach efforts under leadership of new reference librarian
15. Continue to update and revise unit Web pages and research guides

Administrative and Systems Services: Guy LaHaie reported. The group got rid of accomplished goals and revised the following:

Improve End User Education
Action 1: Offer appropriate levels of training
New staff, millennium, III, other library systems (CLIO, E-Reserves, etc.)
Action 2: Utilize outside resources
On campus, vendors, off-campus
(Guy stated that redundancy has been created: for example, there has been cross training between Greg and him regarding the door system, and that he and Nicholas are backing each other up.)

Improve Library Web Pages
Action 1: Representation on University Web Group
Action 2: Working Web group in Library
Action 3: Study feasibility of a systems Web page and online systems request form

Enhance library information technologies
Action 1: IT replacement plan every three years
Action 2: Complete 2002 replacement plan
Action 3: Propose and implement new systems when appropriate

Improve Communication from the Director's Office
Done and continuing
Continue with the Sunshine Committee - done and continuing
Action 1: Recognize staff

Improve Problem Reporting re: Systems, Machines and Building Issues
Action 1: Mandate all staff to comply. System, machines, and building issues should be reported to the director's office.

Improve marketing of the Library
Action 1: Re-activate or activate the Friends group.

Technical Services: Kris Jacobi reported for the group.

1. Policies and Procedures - update current policies and procedures for Collection Development, Gifts, Acquisitions, Serials, Cataloging - ongoing
2. Database maintenance and authority control - ongoing (started, changed, will continue)
3. Training (skills assessment tool?) III-MilAcq-done; MilCat-to do; MilSerials-done, implemented
CONSULS-create lists, codes, general usage
OCLC-was NELINET cataloging certificate-now basic training needed

Serials -
1. Hire Librarian, and a continuous appointment LTA
2. Use Study - on-going
3. Union List-done, lapsed, maintain
4.Integrated access to full text journals all formats-to do

Collection Development/Tech Services - hire tenure-track Librarian
Cataloging - hire LTA (half time in Catatloing)
1. Supply closet Deweys - to do
2. ECSU theses -to do (to finish the holdings)
3. Backlog-to do
4. Cat procedures implement near label printing, etc. Location codes review

Acquisitions-hire new Librarian
Approval Plan: to be done by the new Acquisitions Librarian

Chris Bradley went over the library goals integrated with University goals. They are as follows:

(see "Goals and Objectives" under separate file)

The group took a morning break and Tina introduced the panel of speakers. Chris Bradley, the director of Eastern Connecticut Libraries, will wear another hat and go on first as a panelist to talk about Marketing for Libraries, the 7th Library Retreat theme. Then Judy Markiewicz, library director of the Tunxis Community College will go on next. Lastly Charles Getchell, director of the Quinnipiac College library, will speak on a different aspect of library marketing. Tina felt that it was great the three generously gave us their time to help us in our efforts. She presented them with small gifts as tokens of appreciation.

Chris talked about the Campaign for Libraries and how some libraries in Connecticut are implementing it. This Campaign is sponsored by the American Library Association and in Connecticut, the @Your Library campaign has been quite popular with small libraries. The reasons being that the writeups for press releases, logos, graphics, marketing designs, etc. are all readily accessible, and for libraries with small staff, it is really easy to do. She showed one of the @Your Library marketing items which can be used as paper clips, made into pendants, earrings, etc. She also mentioned the "One Book" campaign which some libraries used. She felt that the Tunxis library really did a good job of marketing the library and recommended that we invited Judy to speak about her efforts.

Judy indicated that with her staff, it is hard to do fancy things that cost a lot of money and staff, but they are doing some things with frequent visits to the dollar store, and she demonstrated some of the posters her library uses. The theme for her library is always "Tunxis Library-We Make Your Life Easier." One of the posters is called "Top Ten Reasons to Visit the Tunxis Library," and the other she showed is called "Tunxis Library Circulation Desk FAQ's." The posters always carry the theme.

She then mentioned five things that they did. With each, she specified the themes, and demonstrated the props.

1. Going Bananas at the Library: target group staff
2. Library Café: target group faculty, staff, and students
3. Celebrate Tunxis Authors: partnered with Student Services. Target group faculty, staff, and students
4. Maslow's hierarchy of needs: Theme is the "Library Meets All Your Needs."
5. Faculty Survival Kits: target group new faculty.

She concluded her presentation by urging that the group could brainstorm, that all staff should be involved, and that individuals be delegated tasks to share the workload.

Charles came on and indicated that he would tackle marketing for libraries from the point of view of "Library as Place." He felt that the library is a treasure chest of resources to market. He cited the idea of using the library as "social capital," and would like to emphasize marketing of the library to the surrounding community. He felt that marketing is not just promotion and the idea of "social connections" (in the book Bowling Alone) is very important. He went on to cite two examples of Quinnipiac's marketing efforts. One is the sharing of resources in Irish history, and his library used a variety of tools to emphasize his library's resources on the subject-they used radio, printed brochure, web, etc. The other is a project on American History resources. A collaboration was struck with the area teachers and the library assisted over 450 8th graders in obtaining American history resource materials. Needless to say the library was extremely successful in this effort, resulting in the staff having heavier workloads during the rush.

He indicated that the packet of reading materials is extremely helpful and that he would share some of the articles with his staff at Quinnipiac.

Tina thanked the group and invited the speakers to lunch.

After lunch, Chris took over as moderator. She disseminated a work sheet for the groups to work on. On the worksheet, each group is to outline the following:

1. What target group it is. If there is a subgroup, what the subgroup is.
2. Then provide the what, how, who of the project
3. Then provide "evaluation" in terms of measurable means.
4. Last but not least, identify "Library Strengths," and "Risks for the Library."

Everybody was disseminated a market planning form with the above information. The group was divided into three groups based on marketing "targets": Faculty, Students, Staff, and Community.
The group selected their own "target" groups and would reconvene at 2:45 to report in. Chris urged that each target group should come up with 1 to 3 ideas.

"Target" marketing Groups' reports:

Target Group: Faculty - T. Hurt and C. Abatelli reported

· What: ECSU Authors Event. When: sometime in October, 3 p.m. in Johnson Room. Consider inviting Charles Wynn, Raouf Mama and Gray Jacobik. Do readings. Have bookstore sell books. How to market: Send invitations to faculty, staff and students. Come up with a catchy title and great program. Who: Special Collections (T. Hurt) with assistance from others and Office. Evaluation: attendance number. Library strengths: we have the facility to do this. Recognition that is nowhere else. The ECSU Authors exhibit case is already here. Risks: need budget; food, etc. Risk could be low attendance.
· What: E-Reserves. When: Market to faculty as soon as it is at the library. How to market: Seed group: Drew Hyatt, David Stoloff and Anna Kirschmann as pilot members. Direct personal invitation from the library and librarians. Informational brochure, student newsletter, etc. Who: Public Services including Access Services. Evaluation: statistics of use. Strengths: can be used without coming to the library. The library has already purchased a production quality scanner. Risks: If system is not ready, could be overwhelming as far as workload is concerned. Guidelines and policies/procedures should be ready before hand.

Target Group: Students - J. Degon reported.

· Various target groups: traditional/non-traditional; commuters/residential; freshman/transfer/juniors. What: "Reserve A Librarian" allows three or four students to reserve a librarian to help them with researching a project. When: ready to go. How to market: Newsletter, postings at the library, library web. Who: User education and Public Services. Evaluation: How many use the service.
· What: Banned Books Party in Curriculum Center. When: ready to launch it as soon as systems is in place. How to market: Get faculty, student and staff involved with reading a banned book and doing an essay on that book and display it in the library. Have people read passages from the books. Scan-in banned books and do a continuous display on the CC. Who: Curriculum Center (H. Cook). Evaluation: Number of participants. Strengths: Jackets of banned books already scanned in. Risks: low use.
Other ideas:
· User Education Program out to Freshman Dorms.
· Use Room 235 and market to Special Needs Students
· Have a regular column in the Campus Lantern. "Ask the Librarian"
· Put inserts in the class schedules (Continuing Education; traditional schedules)
· Sandwich board type of display to list a glossary of library terms or promote some things in the library.
· Marketing committee of some type is probably needed on an as needed basis. (Tina at this point suggested that since we already have a PR committee, perhaps its charge could be broadened to marketing.)
· Pull together some type of reference manual
· Evaluation: How many people show up. Or ask how did you hear about this service?

Target Group: Community: First reporter is R. Kokoska, second reporter is L. Loomer

R. Kokoska:
· What: Increase the number of registered community users. To have a program with a catchy name, such as Sunday @ Eastern When: Can be done right away. But should coordinate with Public Relations. How to market: Use cable channel, radio, and WECS to advertise. Value of goodwill to community users: New potential students; parents of potential students; donors. Way to empower "Friends" group. Who: Library and Access services. Evaluation: Number of participants. Suggest that we conduct a study of existing community users to find out what they really need. Strengths: The library is inviting with resources and easily accessible to users. Public libraries are not open on Sundays usually. Risks: Program may be too successful and may use up resources. Requires staff time to provide information to community users and not students/faculty. In addition, public safety, user expectations, etc. are related issues. Before implementation, the library needs to consult with University Relations. Needs to involve Access Services. Friends of the Library would need to be involved and this might be a way to cultivate more membership.

L. Loomer

· What: Library Outreach to Community Users How to market: Send library web users a questionnaire and get their e-mail addresses so that we can put them on a mailing list. We can send them a "welcome kit" and a survey to find out their needs, satisfaction level, etc. Have a Library chat room for library web users to interact with others. Perhaps we could get people like Dr. Mama in this Chat Room to talk about his books. Who: Involve the webmaster and possibly the Reference Librarian who is in charge of outreach services.

Target Group: Staff - G. Robinson reported for the group

· What: Orientation of New Staff and Marketing to Existing Staff:
1. Explore borrowing cards for family members
2. Explore PIN login for parents
3. Promote computer access
4. Promote facilities, e.g., seminar rooms, user education room for training
5. Involve students and library staff for presentations.
How to market: Contact Human Resources; create an entry survey to be given to new hires. Then design program based on survey results. Primary source of information would be a brochure. Brochure should emphasize things like CD and DVD; Career Center; books on tape, paperback collection (soon to come), and more personal kinds of materials. College Source Information. Health issues. Link online to State Library. Emphasize the borrowing privileges: that they could borrow for kids, spouses. When they get their PIN number, they can login and their family members could also use. Promoting our technology to staff who probably don't have the same level of quality equipment. Promote our facility to staff. Need to enhance our CD and DVD and video collections for staff. Invest in a little more equipment for seminar rooms to enable staff training. Use distribution e-mail to promote. Who: Public Services and the library. Evaluation: Online evaluation that we could do once a year seems viable. Strengths: A lot of avenues are already in place. Risks: Budget to increase entertainment media. We could enhance our collection viability by participating in books on tape swapping with ECL. Since we are already a membership library, Collection Development could easily participate in the swap.

Chris thanked the four groups for their reports and felt that there were enough good ideas to implement. Tina thanked Chris for her stewardship of the Retreat and thanked specific individuals in getting the Retreat organized. The 7th Library Retreat was declared to a successful closure.