Business & Economics Resources on the United States @ Smith Library

Finding business & economics reference works on the United States: in the library & on the Internet (Items coded BLUE not owned by ECSU)

Reference Books in Smith Library, located on the second floor

Almanac of Business and Industrial Financial Ratios / by Leo Troy, HF5681 .R25 A45 2004 in the Reference Collection, provides tables of corporate operating and financial information for 192 industries, both for all corporations, and only for profitable ones gathered from federal income tax forms.  In order to determine a company's true performance and value the Almanac of Business and Industrial Financial Ratios provides 50 comparative performance indicators using NAICS data derived from the latest available IRS data on 4.8 million U.S. and international companies.  Data for each industry are subdivided into 13 categories based on company size.

American Big Businesses Directory, HF5035 .A49 in the Reference Collection (2000 edition in three volumes), lists businesses by geographic area, SIC, providing brief descriptions, including executive officers.  This print directory has largely been replaced by the Reference USA database.

American Business Climate and Economic Profiles: A Concise Compilation of Facts, Rankings, Incentives and Resource Listings for all 319 Metropolitan Statistical Areas (MSAs) and the 50 States/ edited by Priscilla C Geahigan for Gale Research (1994 edition is a "Library Use Only" reference tool at WCSU and CCSU and is also available at HC102.2.A44 1994 in the Babbidge Library reference collection at UCONN/Storrs) provides a multitude of economic facts and figures relating to the larger cities in the USA. Individual states and Metropolitan Statistical Areas are profiled to show such information as gross state product figures, state tax rates, income data, quality of life statistics, and land area.  The title is no longer listed as a Gale publication and no newer edition is available.

The American Economy: An historical encyclopedia (HC102.A66 2003 2 volumes in the Reference Collection), edited by Cynthia Clark Northrup, has over 500 entries, 31 analytical essays and a 19 primary source documents spanning 400 years of economic life in the United States. 

American Salaries and Wages Survey (Gale Research), Career Information Center reference HD4973.A67 (2003 edition), a "Library Use Only" reference tool, is a compilation of occupations and their corresponding salaries obtained from hundreds of federal and state government sources and various trade associations and journals. It provides extensive compensation information for industry, economic planners and developers, human resources professionals, employment counselors, job seekers and job changers. Arranged by primary occupation, this guide presents 40,000 salary statistics in an eight-column table. Each table provides occupation/type/industry; location; wage denomination; low, mid and high salary figures; source from which the information was collected; and date of sources.

America's Top 300 Jobs: a complete career handbook (Jist Works) can be found at HD5724 .A585 2002 in the Career Information Center reference collection.

Area Wage Survey (Bureau of Labor Statistics).  BLS publishes a large amount of information on the wages, earnings, and benefits of workers. Generally, this information is categorized in one or more of the following ways: geographic area (national, regional, State, metropolitan area, or county data); occupation (such as teacher or carpenter); industry (such as manufacturing or retail trade).  Additional categories such as age, sex, or union membership may be used in some cases.  Each title in this series documents wages and salaries in different metropolitan areas around the country.  Smith Library only has a few paper surveys.  The State Library carries this series (see CONSULS) as does Babbidge Library at UCONN/Storrs (L2.3/2 US Document, some in paper, some on microfiche).  The best way to access the most current data is from the Bureau of Labor Statistics web page (www.bls.gov ) under the "wages, earnings, and benefits" link.

Best Customers: Demographics of Consumer Demand (HC79.C6 R87 2005 in the Reference Collection) takes twenty general product categories, breaks them down into more specific goods and services, and analyzes the demographic and spending patterns related to each product.

Brands and Their Companies (Gale Research - new edition annually) is available in CCSU and the State Library reference collections.  An older edition is available at Smith Library (Reference TS223.V4 A25) This source lists manufacturers and distributors from small businesses to large corporations, from both the public and private sectors, offering complete coverage of more than 426,000 U.S. consumer brands; 115,000 manufacturers, importers or distributors; and companies that are out of business as well as brands that are no longer in production or are now considered generic.

Broadcasting & Cable Yearbook (HE8689.B77 1997 edition in 2 vols. in the Reference Collection with more recent additions at other CSU libraries) focuses on the broadcast and cable industry, providing an industry overview for the previous year.  The bulk of the yearbook, which is updated annually, lists television and radio stations by various categories; satellites' carriers, programming, brokers; technological services; awards; associations; and government agencies. 

Bureau of Labor Statistics (http://stats.bls.gov/ ) - see also Bureau of Labor Statistics/Boston Regional Office (http://www.bls.gov/ro1/ ). Region I represents six New England states: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont.   Services provided to the public include: Automated Information Service, fax-on-demand (24 hours a day), personal assistance by BLS economists, regional economic analysis, free mailing lists, library of BLS publications, certification of BLS documents, sales of BLS publications.

Business Rankings Annual (HG4050.B88 2001-2005 plus index in the Reference Collection) is compiled for Gale Research by the Brooklyn Public Library Business Library.

Business Serials of the U.S. Government / Business Reference and Services Section, Reference and Adult Services Division, American Library Association ; edited by Priscilla C. Geahigan, Robert F. Rose (ALA, 1988 Edition 2nd edition), is shelved at HC103 .B88 1988 in the Reference Collection.

Business Statistics of the United States (Bernan Press) is shelved in the Reference Collection (HC101 .A13122, 1996-2004 editions).  This title continues Business Statistics (Commerce Department, Bureau of Economic Analysis), held under the same call number from 1963-1991.  The 2002 and 2004 editions are available online through the CONSULS catalog.  Current edition contains more than 4,000 data series covering every aspect of the U.S. economy, including GDP by state and region, employment, production, prices, productivity, international trade, money supply, and interest rates, fully incorporating historical data revisions released by government agencies.  Also in the current edition are data for the half-century since the end of World War II for reference to all of the 10 postwar business cycles of recession and recovery. New data using the North American Industry Classification System (NAICS) gives a picture of the most dynamic sectors of the "new economy" with new detail on receipts and spending by the Federal, state, and local government sectors.  Current editions include more than 150 basic data tables, most presenting 30 years of annual data and four years of monthly data, with additional historical data for selected series; a section describing economic trends over the past 30 years, illustrated with original tables and graphics; population, total and per capita personal income, and employment for each state and region, annually for the past 30 years; an introductory analysis for each chapter, using graphics and brief text to highlight key trends; and detailed background notes with definitions, data revisions schedules, and sources-including Web addresses.

County and City Extra (HA203.C68 2005 in the Reference Collection from 1992 with some breaks) is an annual publication providing up to date statistical information for states, counties, and metropolitan statistical areas, congressional districts and cities with a population of 25,000 or more in the United States.   The volume is organized by type of geographic area with descriptive statistical tables.  Statistics include population, households, vital statistics, health, crime, education, income, construction and housing, labor force and employment, agriculture, and land and water.  Places, Towns and Townships is a companion volume.

D&B Business Rankings (HG4057 .A237 2005 in the Reference Collection) ranks private and public businesses by size within states, and SIC.

D&B Regional Business Directory: Hartford, New Haven, Springfield Area (Reference collection HG4057.C8 D86 (2005 edition in three volumes).

Dictionary of Occupational Titles (US Dept of Labor, Employment and Training Administration) is shelved at HB2595.U543 (2003 edition) in the Career Information Center reference collection. The DOT was created by the Employment and Training Administration in 1971, and was last updated in 1991.   It has been replaced by O* Net http://online.onetcenter.org/ , an interactive occupational search engine.

The Digital Daily ( http://www.irs.ustreas.gov/  ) includes Tax Stats,  Tax Info For You, Tax Info For Business | Electronic Services,  Taxpayer Help & Ed, Tax Regs In English, IRS Newsstand, Forms & Pubs, What's Hot, Meet The Commissioner, Comments & Help, Site Tree.

Directory of Corporate Affiliations (HG4057 .A221 2001 in the Reference Collection in six volumes) is sometimes unofficially known as known as "Who owns who."  This print resource provides information on nearly 200,000 parent companies, affiliates, subsidiaries and divisions world wide.

Economic Indicators Handbook: Time Series, Conversions, Documentation is a historical compilation of key economic indicators.  There are several "Library Use Only" editions available in the CSU system (none at ECSU), and Babbidge reference at UCONN/Storrs has the 1996 edition (HC103.E26 1996).  This historical data can be carried into the present by using sources such as the Survey of Current Business.

Economic Report of the President Transmitted to the Congress (PR42.9 in the U.S. Government Documents section) is noted for excellent appendices of historical, comparative economic data and is available online at http://purl.access.gpo.gov/GPO/LPS2401.

Editor  & Publisher International Year Book (PN4700.E4 1987 in the Reference Collection) provides directory information for daily newspapers in the United States and in countries throughout the world, as well as weeklies in the United States and Canada.  It includes information on newspaper groups, syndicates and news services, associations and trade organizations, industry-related products and services and an alphabetical contact directory of newspaper industry personnel.

Editor& Publisher Market Guide (Other CSU's hold current editions 2003-05 of this title) is a source of descriptive information for MSA and non-MSA markets in the United States and Canada plus market data for more than 1,600 cities and all 3,096 counties. This resource uses 91 variables to project the year's retail sales, income levels and demographic composition of the US based on economic indicators provided by the Department of Commerce, the Bureau of Economic Analysis, state data centers and chambers of commerce throughout the U.S. Projects year-end population, disposable income, personal/household income, total retail sales by category for every MSA and the top 250 countries and cities with daily newspapers. "Better Living Index," a relocation guide, ranking tables list and compare cost of living information, crime data, and education statistics by city. Comparable Data in 16 Categories, 1,397 U.S. newspaper markets: highways, distances to other major population centers - and defines vital local industries; transportation data covers motor freight carriers, rail, bus and air service; population figures for individual cities, regional totals; households in cities, towns and regions; number of banking institutions and total deposits by type; total of passenger cars registered; electric and gas meters;  principal Industries, number of workers in each type of industry, the principal pay days and the average weekly salary;  minimum and maximum temperatures for all four seasons; PH data, mineral content and fluoridation for tap water; principal shopping centers and frequently includes distances from the center of town, information about principal shopping days and which nights stores are open; names of department stores, discount stores, variety stores, chain drug stores, chain supermarkets, fast food outlets, automotive dealerships and others; the name, number of personnel and branch of armed forces; names the colleges and universities in the market, the number of students enrolled and whether they're 2- or 4-year institutions; days of publication, circulation, local contact names, titles and telephone numbers, as well as national representatives for newspapers.   Canadian markets population, income, household and retail sales data and 2005 forecasts by CMS.

Enhanced Occupational Outlook Handbook / by J. Michael Farr, et al., is shelved at HF5382 .F368 2003 in the Career Information Center reference collection.  Complete descriptions for all 264 jobs in the 2002-2003 Occupational Outlook Handbook (including earnings, job growth, education and skills required, and more); more than 800 job descriptions from the government's O*NET database; more than 7,000 job descriptions from the Dictionary of Occupational Titles

The Entrepreneur's Reference Guide to Small Business Information / compiled by the staff of Business Reference Services, Science, Technology, and Business Division, Library of Congress (Library of Congress, 1994) is shelved at LC 2.8: EN 8 print copy in the US Government Documents collection.  Internet access to the 3^rd edition (1999) via http://purl.access.gpo.gov/GPO/LPS3049

Federal Reserve Bulletin (Board of Governors of the Federal Reserve System) is shelved in the bound periodical stacks on 1^st floor.  ECSU holds 1968-1984, and 1992 to the present.  See CONSULS for volumes published between 1968 and1984.  Volumes for some years are incomplete. 

The Fed maintains a web site http://www.federalreserve.gov that has several interesting links (press releases, testimony, monetary policy, banking, consumer information, research and data, etc.).  By taking the "publications" link, one can access Federal Reserve Bulletin articles, reports to Congress, an index of Federal Reserve economic research, brochures, and order forms to obtain specific documents in print.  For New England regional economic data, see the Federal Reserve Bank of Boston (http://www.bos.frb.org/).

Financial Studies of the Small Business (Financial Research Associates - annual is available in the general stacks at Babbidge Library, UCONN/Storrs at HD2346.U5 F55a 1975/76-1997/98 or UCONN/Hartford (HD2346.U5 F55a 1965/76-1998/99) analyzes data selected from over 30,000 financial statements of small firms (total capitalization under $1 million), contributed by over 1,500 independent CPA firms nationwide.

Forbes' Annual Report on American Industry, the first January issue of Forbes Magazine, profiles over 20 industries.  Leading corporations in each industry are ranked by profitability, growth, net income, and sales, which are then compared to industrial averages.  Smith Library carries current issues of Forbes in print and back issues in microform and print.

Gale Encyclopedia of U.S. Economic History (HC102.G35 1999 2 volumes in the Reference Collection) is a history of the U.S. economy including overview and issue essays; biographies; industry and geographic profiles; and definitions covering key events, movements, and businesses.  Gale Encyclopedia of U.S. Economic History is designed to address questions such as how has the U.S. Constitution shaped the economy in the United States or what were the consequences of Prohibition on consumers' behavior?

The Encyclopedia presents 1,000 alphabetically arranged entries that range from one paragraph to several pages in length including: Era Overviews provide broad introductions with sidebars that detail typical industries, wages and living conditions; Event/Movement Profiles profile specific developments (Triangle Shirtwaist factory fire, Pullman strike, the antitrust movement, etc.); Biographies on businesspersons, theorists, politicians, social reformers and others; Business/Industry Profiles on companies and industries as well as their effects on daily life and social history; Issue Profiles discuss key social areas such as child labor, women in the workforce and immigrants' role in U.S. economics; Geographic Profiles cover the history of the colonies and states and includes details on immigration and development of local industry.

Handbook of North American Industry, 2^nd edition (HF1746 .H36 1999 in the Reference Collection) is the basic reference source on the economies of the U.S., Canada, and Mexico as well as the trading agreements which bind them together.  

Hoover's Billion Dollar Directory: the complete guide to U.S. public companies is shelved at HF5035.H66 1997 in the Reference Collection.

Hoover's Guide to the Top New York Companies is shelved at HG4057.N7 H66 1996 in the Reference Collection.

Hoover's Handbook of American Business is shelved in the Reference Collection at HG4057.A28617 1996, 2000 v.1-2.

Hoover's Handbook of Emerging Companies is in the Reference Collection at HG4057.A28618 2000.

Hoover's Handbook of Private Companies, shelved in the Reference Collection at HG4057.A28616 2000, contains profiles of major U.S. privately owned enterprises.

Hoover's Handbook: profiles of over 500 major corporations (HG4057.A2862 1991 in the Reference Collection) split into Hoover's handbook of American business, and Hoover's handbook of world business.

Hoover's Masterlist of Major U.S. Companies is shelved at HF5035.H66 2000 in the Reference Collection.

Industry Norms and Key Business Ratios (Dun & Bradstreet - HF5681 .R25 I53 in the Reference Collection [1990/91-1996/97] and on 2 hour reserve behind the Circulation Desk [1997/98-2002/2003]) help you understand the performance of a company by benchmarking it against its industry peers. Use this tool to help you research risk, understand industry trends, and identify a company's strengths and weaknesses.  The 14 key business ratios cover all critical areas of business performance-solvency, efficiency and profitability. Using an individual company's financial statements, you can generate a comparison of a company's own business ratios with the industry.

Market Share Reporter (HF1040.9.G2 1992-2005 in the reference collection) relies on published market share data, rather than an exhaustive analysis of companies and products.   MSR reproduces in tabular and graphic form market share reports from business journals and newspapers, and brokerage house reports, including 4,000 companies and 2,300 products and services. MSR is divided into chapters based on 2-digit SIC code numbers. Within each chapter, entries are listed according to 4-digit SIC numbers. Entries are indexed by original source, place name, product name, service, and company name.  Each entry includes a descriptive title; data and market description; a list of producers/ products along with their market share; and more.  The market categories actually reported are limited and the time lag from the date statistics were first published in cited secondary sources and then re-published in these volumes may be a problem for researches that need current information. 

Dun & Bradstreet Million Dollar Directory (HC102.D8 1993 edition, five volumes in the Reference Collection and held by other CSU libraries in more current editions) of America's leading corporations provides the name, address and phone number for headquarters and single locations; public/private ownership designations; D-U-N-S number; SIC Codes; founding/ownership dates; and, where available, information on annual sales volume, total number of employees; names, titles and functions of officers; names of directors; import/export designations; principal banking and accounting relationships; sticker symbol and stock exchange; state of incorporation; and parent company.

Minority Business Development Agency (http://www.mbda.gov/) is part of the U.S. Department of Commerce, specifically created to encourage the creation, growth and expansion of minority-owned businesses in the United States. This web site is a FREE service of the Minority Business Development Agency.

Moody's [various] Manuals are essentially an encyclopedic history of American business from as early as 1909 and the mid-1990s. The manuals provided company profiles and financial information for thousands of U.S. public corporations. The following manuals were published: Moody's Analyses of Railroad Investments,

Moody's Analyses of Railroad Securities, Moody's Transportation Manual, Moody's Analyses of Industrial Investments, Moody's Analyses of Industrial Securities, Moody's Industrial Manual, Moody's Manual of Banks and Finance, Moody's Bank and Finance Manual, Moody's Analyses of Public Utilities and Industrials, Moody's Analyses of Public Utility Securities, Moody's Public Utility Manual, Moody's International Manual,

Moody's OTC Industrial Manual, Moody's Analyses of Governments & Municipals, Moody's Manual of Government Securities, Moody's Municipal and Government Manual.  The Moody's Manuals have been transformed in Mergent Online business database.

National Women Business Owners Corporation (http://www.wboc.org/) has established the NWBOC Network to provide critical information about corporate and government contracts and systems to women suppliers. NWBOC has streamlined locating information and technical assistance about corporate, and federal, state and local government contracting through one-stop electronic access. In an increasingly complex and competitive business world, the NWBOC Network offers women business owners a significant competitive advantage.

North American industry classification system: United States (HF1042 .N67 1997 and 2002 in the Reference Collection) is the manual that describes the industrial classification code developed to replace the SIC code and standardize business data among the NAFTA countries.  To access the official NAICS census web site, point your browser at http://www.census.gov/epcd/www/naics.html.

Occupational Outlook Handbook (Bureau of Labor Statistics,HF5381.U62 2004/05 in the Career Information Center reference collection, the most current version is available online at http://stats.bls.gov/oco/home.htm ) is a nationally recognized source of career information, designed to provide valuable assistance to individuals making decisions about their future work lives.  Revised every two years, the Handbook describes what workers do on the job, working conditions, the training and education needed, earnings, and expected job prospects in a wide range of occupations.  See also Occupational Outlook Quarterly, Enhanced Occupational Outlook Handbook, Selected Characteristics of Occupations Defined in the Dictionary of Occupational Titles, and the Dictionary of Occupational Titles, and America's Top 300 Jobs listed elsewhere in this bibliography.

Places, Towns and Townships (HA203.P62 in the Reference Collection for 1993, 1998, 2003) provides data for all the incorporated areas covered in the most recent census of population, including Census Designated Places and Minor Civil Divisions.  The volume is divided into three tables: census data for about 34,000 places; census, crime, residential construction and local government finance data for incorporated places with 10,000 people or more; and economic census data for incorporated places with 2,500 people or more.  This is a companion volume to County and City Extra.

Plunkett's Industry Almanacs cover major trends, statistics and industry overviews with profiles of approximately the top 500 companies in each industry.  Industries covered in the ECSU Reference Collection are:

Airline, hotel & travel industry almanac (Ref HE9803.A2 P58  2002 / 2005)

Biotech & genetics industry almanac (Ref HD9999.B44 P57 2001 / 2005)

Companion to the almanac of American employers (Career Info Ref HF5382.75.U6 P486  2002/03)

E-commerce & Internet business almanac (Ref HF5548.325.U6 P59  2003/04) 

Employers' internet sites with careers information (Career Info Ref HF5382.75.U6 P487  2002/03)

Energy industry almanac, 2002-2003 (Ref HD9502.U52 P62 2002-03 )

Engineering and research industry almanac (Ref TA160.4 .P55 2000 / 2004)

Entertainment and media industry almanac (Ref P88.8 .P57 2003)

Financial services industry almanac (Ref HG65 .P58 2001 / 2004)

Food industry almanac (Ref HD9003.P57  2003 / 2005)

Health care industry almanac (Ref RA410.53 .P56 2004)

Infotech (Ref HD9696 .C63 .U5287 1999 / 2001 / 2003)

Retail industry almanac (Ref HF5428 .P558 2000 / 2003)

Telecommunications industry almanac (Ref HE7621 .P58 2000 / 2004)

Rand McNally Commercial Atlas and Marketing Guide, G1019.R22 in the reference collection (2004), includes U.S. city, county, and state maps, plus maps and statistics on communications, transportation, economics, and population.

RMA Annual Statement Studies (Robert Morris Associates / HF5681 .B2 R58 in the ECSU Reference Collection for 1991, 1993, 1995, and on 2 hour reserve behind the Circulation Desk for 1999/2000, and in the general circulation stacks for 1991, 1993) derives industry data from 150,000 small and medium sized U.S. businesses that provided financial statements to commercial banks.  Statement Financial data includes: "classic" financial ratios with an explanation of each term (e.g., current ratio, quick ratio, sales/receivables, cost of sales/inventory, cost of sales/payables, sales/working capital, EBIT/Interest, debt/equity, EBIT/Assets, sales/total assets, officers compensation/sales); 20 common size (% of assets) balance sheet line items and 6 common size (% of revenue) income statement line items.  Data is broken down by over 600 industries at the 4-digit SIC level and within each industry by 6 different asset sizes or sales sizes.  Trend data from the four previous years is available to contrast current period to five year data.

Sales & Marketing Management is of special interest because of the August issue, Survey of Buying Power, which covers population characteristics, income, retail sales and buying power (disposable income) for states, metropolitan areas, counties and major cities.  ECSU owns 1997 issue (Reference HF5415 .S342).  Survey of Media Markets is a special October issue which presents similar data for metropolitan and non-metropolitan media markets, rather than cities and counties.

Small Business Sourcebook (HD2346 .U5 S66, 14^th edition for 2001 available at ECSU in the Reference Collection) is a guide to the information services and sources provided to small businesses by associations, consultants, government agencies (federal, state, and local), suppliers, trade shows and venture capital firms. Kinds of small business arranged alphabetically, with start-up information, professional or trade associations, educational programs, reference works, sources of supply, statistics sources, trade periodicals, trade shows and conventions, consultants, franchises and business opportunities, computerized databases, computer systems/software, libraries, research centers, and other resources of interest, specific to each type of business. 

Standard & Poor's Industry Surveys, Shelved with Value Line in the Index and Abstract area of the ECSU Reference Collection, are the fastest way to come up to speed on the players and events impacting over fifty of the largest North American and global industries. Each report is authored by a Standard & Poor's industry research analyst and includes the following sections: Current Environment, Industry Trends, How the Industry Operates, Key Industry Ratios and Statistics, How to Analyze a Company, Glossary of Industry Terms, Additional Industry Information References and Comparative Company Financial Analysis.  Industries covered included: Advertising, Aerospace & Defense, Agribusiness, Airlines, Alcoholic Beverages & Tobacco, Apparel & Footwear, Autos & Auto Parts, Banking, Biotechnology, Broadcasting Cable, Chemicals, Chemicals (Specialty), Communications Equipment, Computers (Commercial Services), Computers (Consumer Services & the Internet), Computers (Hardware), Computers (Software), Computers (Storage & Peripherals), Electric Utilities, Environmental & Waste Management, Financial Services Diversified, Food & Nonalcoholic Beverages, Healthcare (Managed Care), Healthcare Facilities, Healthcare Pharmaceuticals, Healthcare Products & Supplies, Heavy Equipment & Trucks, Homebuilding, Household Durables, Household Non Durables, Industrial Machinery, Insurance: Life & Health, Insurance: Property Casualty, Investment Services, Lodging & Gaming, Metals - Industrial, Movies & Home Entertainment, Natural Gas Distribution, Oil & Gas Equipment & Services, Oil & Gas Production & Marketing, Paper & Forest Products,
Publishing, Real Estate Investment Trusts, Restaurants, Retailing (General), Retailing (Specialty), Savings & Loan, Semiconductor, Semiconductor Equipment, Supermarket & Drugstores, Telecommunications (Wireless), Telecommunications (Wired), Transportation - Commercial

Standard & Poor's Register of Corporations, Directors & Executives is a resource for corporate information and executive biographies.  It can also be used to locate businesses within a specific industry and/or geography, identify executive's interlocking business connections, and develop targeted mailing lists.

The Register consists of three volumes: Volume 1 provides information on over 100,000 public and private corporations and 500,000 company officers, Volume 2 contains biographical information on over 70,000 corporate executives and directors, and Volume 3 contains indices.

Standard Directory of Advertisers (Classified or Geographical editions),an annual two-volume publication also known as The Advertiser's Red Book, is the most comprehensive source for information on the advertising practices of 24,000 U.S. and Canadian companies spending a minimum of $200,000 on national and regional advertising. Companies may be accessed by 54 business categories or by state, province or city. Entries for companies advertising include SIC codes, business descriptions, statistics, personnel, approximate advertising expenditures, and media. Entries for ad agencies often include the companies and brand names handled and the executive assigned to each account. Volume two includes indexes by product by state or province, by brand name, by SIC code and by personnel. There is also a geographic index volume.

Standard Directory of Advertising Agencies, also known as the Agency Red Book, is the companion volume to the Standard Directory of Advertisers.  These "Red Books" provide information on agencies reporting a minimum of $200,000 in gross annual billings. Entries include: agency name, address, phone, e-mail, website, and number of employees, area of specialization, annual billing, and gross billing by media, clients, executives, special markets, and new agencies.

Standard Industrial Classification Manual 1987 (HF1042.A55 1987 in the Reference Collection) provided a uniform method of classifying establishments for the collection of Federal Economic Census through 1992. The SIC system was designed by the Office of Management and Budget to provide a comprehensive, detailed framework for the collection and tabulation of establishment-based statistics by the Federal Government. Establishments are classified into Industries by the products made or the services rendered. Industries are identified by a four-digit number, and are aggregated into three-digit Industry Groups, two-digit Major Groups, and Divisions that are identified by a single letter.  The SIC system, which has been replaced by the North American Industry Classification System, was last revised in 1987.

Standard Rate and Data Service (SRDS) publishes directories of advertising and marketing media and advertising rates in those media, including regional editions of national media.   These directories include: Business Publications Rates and Data, Television & Cable Rates and Data, Spot Radio Rates and Data, Consumer Magazine and Agri-media Rates and Data, Spot Television Rates and Data, Newspaper Rates and Data among others.  ECSU owns the SRDS Lifestyle Market Analyst.

This print service, published by SRDS and Equifax, provides market analysis of potential local, regional and national audiences. Use the Lifestyle Market Analyst to obtain data compiled from more than 12 million households.  Access to demographic, lifestyle and consumer segment profiles helps identify where certain consumers live and how they spend their money and free time. This source integrates data and is cross-referenced so you can find your ideal market. Market Profiles provide demographic and lifestyle information for 210 DMAs.   Lifestyle Profiles uncover the demographic concentrations of people with specific consumer interests.  Consumer Segment Profiles analyze demographic and geographic concentrations for 40 demographic segments and identify high-potential consumer market segments.

STAT-USA (http://www.stat-usa.gov) is a subscription web-site provided by the U.S. Department of Commerce, STAT-USA brings together a wide range of government statistical sources at one location. 

Statistical Abstract of the United States, published by the Department of Commerce and Bureau of the Census (HA202.A1 in the Reference Collection (1992-2003), C3.134/7: in the Government Documents Collection, and available online via an internet link from CONSULS), is the National Data Book of the United States.  It contains a wide ranging collection of statistics on social and economic conditions in the United States, as well as selected international data. The Abstract is also a guide to sources of other data from the Census Bureau, other Federal agencies, and private organizations. 

Statistical Yearbook = Annuaire statistique is published by the United Nations Department of Economic and Social Information and Policy Analysis, Statistical Division (shelved at HA12.5 .U63 in the Reference Collection for 1948, 1971-78, 1979-80, 1981-82, 1983-84, 1985-86, 1987-2001).  Updates for this source are online to a limited degree at the United Nations web site.   The Yearbook is a bilingual (English, French) collection of vital internationally comparable data focused on socio-economic developments at the world, regional and national levels. The Yearbook provides data on the world economy, its structure, major trends and current performance, as well as on issues such as population and social statistics, economic activity and international economic relations.

Statistics Sources (HA1.S83 2003 in 2 volumes in the Reference Collection) is an alphabetically arranged dictionary guide to current sources of factual quantitative information on more than 20,000 specific subjects, incorporating almost 100,000 citations and more than 2,000 sources - print and non-print, published and unpublished, and electronic and other forms of U.S. and international statistical data on industrial, business, social, educational, financial and other topics. Three appendices help locate data source descriptions, including Internet and World Wide Web addresses.

Stocks, Bonds, Bills and Inflation..Yearbook (Chicago, Ill.: R.G. Ibbotson Associates, shelved at HG4501.S7949 1997, 1999-2005 in the Smith Library Reference Collection) provides a comprehensive, historical view of the performance of capital markets dating back to 1926. SBBI Yearbook contains total returns and index values for large and small company stocks, long-term corporate bonds, long- and intermediate-term government bonds, Treasury bills and inflation. The SBBI Yearbook can help: (1) analyze the performance of capital markets dating back to 1926; (2) examine the total returns and index values for large company stocks, small company stocks, long-term corporate bonds, long-term government bonds, intermediate-term government bonds, US Treasury bills, and inflation; (3) enhance understanding of growth and value investing with data back to 1928; (4) communicate investment performance using graphs, charts and tables of historical data.  There is a new chapter in the 2005 Classic Edition of the SBBI Yearbook on the Monte Carlo simulation (a tool to help analyze the risks present in the capital markets) which examines what the simulation is and why it is used.

Survey of Current Business is published by the Bureau of Economic Analysis, Department of Commerce, assisted by the Bureau of the Census, Bureau of Standards, Bureau of Foreign and Domestic Commerce (available in the bound periodical section from 1985 to the present with some missing issues and online from a CONSULS link, STAT-USA, or at  http://www.bea.doc.gov ). The Survey of Current Business, which started in 1921, covers economic conditions and commercial statistics.  The Bureau of Economic Analysis (BEA) promotes understanding of the U.S. economy by providing the current, relevant, objective and accurate economic accounts data to the public.  Since the BEA tends to analyze statistics using business, including government, productivity as a point of view, BEA data are of most interest to economists analyzing gross national product, balance of payments, output, income, personal income, and trade.

The Survey of Current Business is available full-text from the BEA database from 1994 in PDF format. Selected articles from 1987-1993 are also available full-text.  Articles are classified into four categories: national, industry, international, regional. The Survey is indexed in full-text sources ABI/INFORM (1983-1991) and Business Source Premier (1991-1996).  The OCLC ArticleFirst database, which is not full text, indexes the Survey for 1994-present.

Treasury Bulletin (US Dept of the Treasury ECSU documents shelves 2nd floor T 63.103/2: Winter 1987- Summer 1992, Dec. 2000 in print) contains a mix of narrative, tables, and charts related to Treasury issues, federal financial operations, international statistics, liabilities and financial commitments of the U.S. government   In addition to the holdings at ECSU, CCSU holds this title from 1975 to the present in microfiche and print.  Homer Babbidge Library at UCONN/Storrs has print and microfiche from 1954 to the present in their Federal Documents collection (T63.103).  The most recent 10 years of the Bulletin are available in PDF format from the Financial Management Service's website http://fms.treas.gov/bulletin/index.html.

Thomas Register of American Manufacturers (shelved at T12 .T6 in the Reference Collection, 2003 edition in 20 volumes) is a basic source for identification of U.S. manufacturers which is arranged by product in an oversized, multi-volume set.  Separately paged supplements called "Important addenda," accompany some volumes.  Thomas Register includes an index volume, as well as Products & Services volumes, Company Profiles volumes, and a Catalog File.  The Register is also available as a free online database

(http://www.thomasregister.com).  In addition there is an online version of Thomas Food Industry Register (http://www.tfir.com/ ) with limited information available free to non-subscribers.

United States Business Advisor (http://www.business.gov/ ) exists to provide business with one-stop access to federal government information, services, and transactions.  The goal is to make the relationship between business and government more productive.  Use the links to the left and right to find useful government information on the Web.

The United States Federal Reserve maintains a web site http://www.federalreserve.gov that has several interesting links (press releases, testimony, monetary policy, banking, consumer information, research and data, etc.).  By taking the "publications" link, one can access Federal Reserve Bulletin articles, reports to Congress, an index of Federal Reserve economic research, brochures, and order forms to obtain specific documents in print.  See also the Federal Reserve Bank of Boston (http://www.bos.frb.org/) which has an "economic research" link which focuses on New England.

United States Small Business Administration http://www.sba.gov/  The U.S. Small Business Administration, established in 1953, provides financial, technical and management assistance to help Americans start, run, and grow their businesses. With a portfolio of business loans, loan guarantees and disaster loans worth more than $45 billion, SBA is the nation's largest single financial backer of small businesses. Last year, the SBA offered management and technical assistance to more than one million small business owners. The SBA also plays a major role in the government's disaster relief efforts by making low-interest recovery loans to both homeowners and businesses.   America's 23 million small businesses employ more than 50 percent of the private workforce, generate more than half of the nation's gross domestic product, and are the principal source of new jobs in the U.S. economy.   This site has a great many full text studies, reports, statistics related to small business, as well as a great deal of "how to" information.  See also Small Business Development Centers at http://www.sba.gov/SBDC The U.S Small Business Administration (SBA) administers the Small Business Development Center Program to provide management assistance to current and prospective small business owners. SBDCs offer one-stop assistance to small businesses by providing a wide variety of information and guidance in central and easily accessible branch locations.  The program is a cooperative effort of the private sector, the educational community and federal, state and local governments. It enhances economic development by providing small businesses with management and technical assistance.  There are now 57 small business development centers.

The United States Treasury Department web site is http://www.ustreas.gov/site-index.html and is book marked under "government" on the Reference Department's recommended web sites page.  The Treasury web site is quite large and has much current information on all aspects of the US Economy, business and financial statistics.  If you use http://www.ustreas.gov/site-index.html, you will get both a subject and alphabetical listing of Treasury Department web pages.  The Treasury Bulletin is published online from 1996-1999 at http://www.ustreas.gov/site-index.html in PDF format.

U.S. Industry & Trade Outlook (HC106.5 .A17 2000 on 2 hour reserve behind the Circulation Desk, 1998 edition is also C57.18: in the Government Documents collection) is an industry-by-industry overview of the U.S. economy with expanded coverage of information technology, medical and dental equipment and transportation (expanded to separate discussions of rail, air, water and trucking).  There are discussions of E-commerce focused on specific industries, as well as its effects on U.S. industry in general.  The Outlook 2000 includes historical data on shipments, imports, exports, and employment; discussions of industry trends, technology, and international competition; one-, two-, and five-year forecasts; trade patterns and major country markets; graphs highlighting domestic and international trends; and reference lists for further research.  The latest U.S. Industry & Trade Outlook (the 38^th edition published in May 2000) continues the U.S. Industrial Outlook, published from 1959-1994 by the International Trade Administration.   The U.S. Industry & Trade Outlook '98, released in November 1997, was the first of the Outlook series produced by a public-private partnership between the Department of Commerce and the McGraw-Hill Companies.  Outlook 2000 is written by authors from the federal government (Departments of Commerce, Energy, and Transportation; U.S. Geological Survey; and Federal Deposit Insurance Corporation) and McGraw-Hill's Standard & Poor's financial services, and by independent analysts.  Outlook 2000 is both a basic information resource and a source of ideas for business development with chapters on manufacturing, services, construction and natural resources industries, many broken down into analyses of important industry sub-sectors.  Outlook 2000's data are included in the Statistical Abstract of the United States, the Census Bureau's statistical fact book on all aspects of American life.  The International Trade Administration is testing a web version of the U.S. Industry and Trade Outlook.  Until that is ready, try web sites of the Office of Industry and Trade (http://ita.doc.gov/td/industry/otea/ ) and Manufacturing and Services (http://www.ita.doc.gov/td/td_home/tdhome.html ) for current information.

Value Line Investment Survey: ratings and reports (Reference Index Area) is a source of information on approximately 1,700 stocks, more than 90 industries, the stock market, and the economy that has three parts. The Ratings & Reports section contains one-page reports on approximately 1,700 companies and more than 90 industries. Each company report contains Value Line's Timeliness, Safety, and Technical ranks, financial and stock price forecasts for the coming 3 to 5 years, an analyst's written commentary, etc.

The Summary & Index contains an index of all stocks in the publication as well as many up-to-date statistics to keep investors informed about the latest company results. It also contains a variety of stock "screens" designed to help investors identify companies with various characteristics.  The Selection & Opinion section contains Value Line's latest economic and stock market forecasts, one-page write-ups of interesting and attractive stocks, model portfolios, and financial and stock market statistics.  A unique component of the Value Line Investment Survey is its Timeliness Ranking System.  This proprietary system forecasts the next six to 12 months of probable price performance for the stocks listed in the Value Line Investment Survey relative to each other by analyzing millions of data items using a proprietary series of calculations. This Timeliness Ranking System provides the basis for the stock ranks in The Value Line Investment Survey.

Ward's Business Directory of U.S. Private and Public Companies  (HG4057 .A575 in the Reference Collection, 1991 Geographic listing and Ranked Sales by SIC, 1992-1993 Ranked Sales by SIC, 1994 full edition in five volumes, 2001- subscription for Ranked Sales by 6 digit NAICS and 4 digit SIC groups. Ward's current editions list more than 114,500 companies, 90% of them private. Volumes 1, 2 and 3 provide current company information in a single A-Z arrangement. Volume 4 is a geographic company listing, offering evaluations of industry activity through rankings and analysis. Volume 5 gives national rankings by sales within SIC codes at the 4-digit level; Volume 8 presents these rankings by NAICS codes. Volumes 6 and 7 rank companies in each state by sales within 4-digit SIC codes and provide brief evaluations of industry activity of leading companies for each state.  The volumes of Ward's that ECSU collects are valuable tools for obtaining updated company and industry profiles, identifying market participants, studying market share, and analyzing market position.

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