Syllabus (Subject to change during the
semester – check WebCT for updates.)
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Textbooks |
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Required
reading: |
Business
Research Methods,
Donald R. Cooper and Pamela S. Schindler, McGraw-Hill, 8th edition,
0-07-281979-0 |
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Instructor Information |
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Name: |
Elizabeth
D. Scott |
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Email: |
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Office
location: |
445
Webb Hall |
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Office
hours: |
Monday
5:00-6:30, Tuesday 4:30-6:30, Wednesday 10:00-11:30 and by appointment |
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Introduction and Library Orientation |
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Date: |
Tuesday,
September 4, 2007 |
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Objectives
or Goals: |
Students
will learn to use the electronic and physical resources available through the
ECSU library. |
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Due
next week: Skim
chapters 1,2,3,5, and 6 in Business
Research Methods. Read carefully
“Making it Personal” on p. 132. |
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Assignments:
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HW1
(Available on WebCT) Visit
the text website:
http://highered.mcgraw-hill.com/sites/0072498706/student_view0/ Visit
the Stanford Prison Experiment website.
http://www.prisonexp.org/ |
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Ethics and Models |
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Date: |
Tuesday,
September 11, 2007 |
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Objectives
or Goals: |
Discuss
the ethical obligations of researchers. Identify
the basic components of causal models and the scientific method. Discuss
library research assignments. |
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For
next week: Read Chapters 2 and 7 in Business Research Methods. Read
cases “Match
Wits with Jason,” p. 725, “Can
This Study Be Saved, p. 711, and A
Gem of a Study, p. 705. |
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Assignments:
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HW2 |
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Models and Sample Selection |
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Date: |
Tuesday,
September 18, 2007 |
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Objectives
or Goals: |
Present
models found for homework. Discuss
sample selection methods. Discuss
cases. |
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For
next week: Read
Chapters 8 and 9 in Business Research
Methods. |
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Assignments:
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HW3 |
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Measurement and Scaling |
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Date: |
Tuesday,
September 25, 2007 |
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Objectives
or Goals: |
Learn
different methods of measuring variables. |
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For
next week: Read Chapters 11 and 12 and
the NCR case in Business Research
Methods |
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Assignments:
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HW4 |
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Survey Research |
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Date: |
Tuesday,
October 2, 2007 |
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Objectives
or Goals: |
Share
survey designs with classmates. Obtain
feedback on survey questions. Ensure
survey obtains necessary information for research question. Discuss
NCR case study. |
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For
next week: Read Chapters 15 and 16 in Business Research Methods. Review
Chapters 11 and 12 and the NCR case in Business
Research Methods |
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Assignments:
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HW5 |
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Web Surveys |
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Date: |
Tuesday,
October 9, 2007 |
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Objectives
or Goals: |
Compare
survey websites. Discuss
problems in web surveys. Discuss
basic statistics. Calculate
NCR case statistics. |
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Read
chapters 10 and 17 and skim chapters 18 and 19 in Business Research Methods. |
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Assignments:
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HW6 |
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Statistics |
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Date: |
Tuesday,
October 16, 2007 |
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Objectives
or Goals: |
Evaluate
the use of statistical techniques in various articles. Use
statistical techniques to analyze data. |
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Read chapters 18 and 19, the Overdue Bills
Case and the Workload Ratings Case in Business
Research Methods. |
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Assignments:
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HW7 |
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Midsemester Cases |
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Date: |
Tuesday,
October 23, 2007 |
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Objectives
or Goals: |
Discuss
Workload Ratings and Overdue Bills Cases |
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Read
the Performance Evaluation Case and the Rubbergate
Case in Business Research Methods. |
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Assignments:
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HW8 |
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Midsemester Cases |
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Date: |
Tuesday,
October 30, 2007 |
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Objectives
or Goals: |
Discuss
Rubbergate and Performance Evaluation Cases |
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Read Chapter 14 and the Xerox Abuses case in Business Research Methods. |
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Assignments:
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HW9 |
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Experiment |
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Date: |
Tuesday,
November 6, 2007 |
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Objectives
or Goals: |
Analyze
data in experimental designs |
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Read
pages 460-463 in Business Research
Methods. Find
and read the sections on content analysis in at least three of the following
articles: 1. MANAGING FROM THE BOUNDARY: THE EFFECTIVE
LEADERSHIP OF SELF-MANAGING WORK TEAMS ,
By: Druskat, Vanessa Urch,
Wheeler, Jane V., Academy of Management Journal, 00014273, Aug2003, Vol. 46,
Issue 4 2. Portrayals of Overweight and Obese
Individuals on Commercial Television ,
By: Greenberg, Bradley S., Eastin, Matthew, Hofschire, Linda, Lachlan, Ken, Brownell, Kelly D.,
American Journal of Public Health, 00900036, Aug2003, Vol. 93, Issue 8 3. Analysis of Career Information in
Introductory Psychology Textbooks: Methods and Findings , By: Anderson, Shawna L., Eiler II, William J. A., Rajecki,
D. W., North American Journal of Psychology, 15277143, 2003, Vol. 5, Issue 2 4. GEEZERS,
GREED, GRIEF, AND GRAMMAR: FRAME TRANSFORMATION IN THE NURSING HOME REFORM
MOVEMENT.
By: Ulsperger, Jason S..
Sociological Spectrum, Oct2002, Vol. 22 Issue 4, p385, 22p 5. Espoused
Values of Organisations. By: Kabanoff,
Boris; Daly, Joseph. Australian Journal of
Management, 2002 Special Issue, Vol. 27, p89, 16p, 2 charts, 1 diagram, 4
graphs 6. IMAGES IN WORDS: PRESIDENTIAL RHETORIC, CHARISMA,
AND GREATNESS , By: Emrich, Cynthia G., Brower, Holly H., Feldman, Jack M.,
Garland, Howard, University of Delaware, Administrative Science Quarterly,
00018392, Sep2001, Vol. 46, Issue 3 7. THE USE OF
HUMOR TO MASK DECEPTIVE ADVERTISING. By: Shabbir, Haseeb; Thwaites,
Des. Journal of Advertising, Summer2007, Vol. 36 Issue 2, p75-85, 11p 8. CRAFTING
SOCIAL ISSUES AT WORK. By: Sonenshein, Scott. 9. THE SYMBOLIC
MANAGEMENT OF STRATEGIC CHANGE: SENSEGIVING VIA FRAMING AND DECOUPLING. By: Fiss,
Peer C.; Zajac, Edward J..
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Assignments:
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HW10 |
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Content Analysis |
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Date: |
Tuesday,
November 13, 2007 |
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Objectives
or Goals: |
Apply
content analysis techniques. |
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Read
pages 323-332 in your text. Read
the methodology section of one of the following articles: Constraints
and Opportunities with Interview Transcription:Towards
Reflection in Qualitative Research, Daniel G.Oliver,
Julianne M.Serovich, Tina L.Mason
Social Forces, Volume 84, Number 2, December 2005 Factors
Influencing the Physically Active Leisure of Children and Youth: A
Qualitative Study, Angela M.Thompson, Laurene A.Rehman, M. Louise Humbert, LeisureSciences,
27:421ñ438, 2005 High-Performing
(and Threshold) Competencies for Group Facilitators, JEAN-ANNE STEWART,
Journal of Change Management, Vol.6, No.4, 417ñ439, December2006 Mainstreaming Corporate Social Responsibility:
Developing Markets For Virtue. By: Berger, Ida E.; Cunningham, Peggy; Drumwright, Minette E.. California Management Review, Summer2007, Vol. 49
Issue 4, p132-157, 26p |
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Assignments:
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HW11 |
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Interview |
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Date: |
Tuesday,
November 20, 2007 |
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Objectives
or Goals: |
Evaluate
interviews. |
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None |
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Assignments:
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HW12 |
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Participant Observation |
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Date: |
Tuesday,
November 27, 2007 |
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Objectives
or Goals: |
Discuss
observational studies. |
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Read
Chapter 13. |
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Assignments:
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HW13 |
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Observational Studies |
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Date: |
Tuesday,
December 4, 2007 |
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Objectives
or Goals: |
Review microethnography. |
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Read
Chapter 20 in your text |
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Assignments:
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HW14 |
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Writing About Research |
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Date: |
Tuesday,
December 11, 2007 |
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Objectives
or Goals: |
Apply
writing techniques. |
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