PUBLICATIONS LIST*

DR. KATALIN EIBEL-SPANYI

Professional Books, Chapters from Professional Books

How should you collect information? - Practical Marketing Research

Handbook for the Leader of a Limited Company, Published: Raabe, March, 1995.

Volume I. p. 2.2, 1-22.

Research Introductory - Practical Marketing Research

Handbook for the Leader of a Limited Company, Published: Raabe, November, 1994.

Volume I. 2.1, p. 1-16.

Research studies

International Activities of Small and Medium Sized Companies in Hungary (English)

1994. ACE 1038 project, p. 25,

Co-author: Prof. András Bauer, Prof. József Berács

Supporting Facilities for Entrepreneurs of Small and Medium sized Companies in Great-Britain, 1993. ACE 1038 project, p. 8.

In: Development Of International Business Activities By Small And Medium Sized Enterprises Between Selected Eastern European Countries And The UK And Germany As EC Members: An Evaluation Of Progress Since 1989

The Relationship between Innovation and Marketing in the Food Processing Industry

PhD THESIS 1991. p. 155.

International and Domestic Marketing Research in the Glass Industry

THESIS of postgraduate courses, 1990. p. 112.

The Relationship between Innovation and Market in the Building Materials Industry

THESIS of graduate courses, 1986. p. 65.

Professional Articles

Nurturing Innovation (English)

In: Strategic Finance, August 2004

Innovation: What Matters Now (English)

In: The National Management Association publication: “Manage Online” January/February, 2004, (Volume 2, No.2) issue.

Simulation in Marketing Education: The Market Place

– Business Decision with computer simulation –

In: Marketing & Menedzsement - The Hungarian Journal of Marketing and Management, XXXI. 1997. Vol. 1. P. 39-42.

Searching the Way of Small and Medium Size Companies - Opportunities to Enter into the International Market,

Vezetestudomany - Management & Business Journal (Management Science), XXVI. 1995. volume 6. p. 45-54. Co-author: Prof. András Bauer, Prof. József Berács,

Applied Marketing-mix in Case of a Small Company?

Anyaggazdalkodas es Raktargazdalkodas - (Hungarian Logistics Journal: Material management-Storage management), XXXI. 1993. volume 12. p. 47-48. and

XXXII. 1994. volume 1. p. 18-23.

The Interaction between Marketing and Innovation

Food packaging example

Ipar-Gazdasag (Industry-Economy), XLIII. 1992. volume 11-12. p. 44-49.

Marketing - What does Marketing Mean?

In: Glass Industry, November 1989. p. 4.

Teaching aid paper

The Market Place - Business Decisions

Adaptation of a Computer Simulations system, User’s Handbook for Marketing Strategy, 1995. p. 36.

Published conference presentations

Differences in Managerial Preferences for B2B Relationships: A Comparison of Hungarian and American Managers (English)

Ninth Cross-Cultural Research Conference - “Cross-Cultural HRM and Other Management Issues” session, December 2003

EXPORT BEHAVIOUR OF HUNGARIAN SME's (English)

"ITS DYNAMICS AND CHALLENGES" 23^rd European Marketing Academy Conference, Proceedings volume 2

p.1211-1213. Edited by: Josée Bloemer, Jos Lemmink, Hans Kasper, Maastricht 17-20 May, 1994. Co-author: Prof. József Berács, Prof. András Bauer

TIME-ORIENTATION OF HUNGARIAN MANAGERS (English)

"MARKETING FOR AN EXPANDING EUROPE" 25^th European Marketing Academy Conference, Proceedings volume 2 p. 1727-1732, Edited by: József Berács, András Bauer, Judit Simon, Budapest 14-17 May, 1996. Co-author: Susan Forquer Gupta, Prof. Ernest Cadotte

Conference presentations

Why Use Business Simulation in Marketing? (English)

9^th Annual CCELT (Connecticut Consortium for the Enhancement of Learning) Conference November 7, 2003

Enhancing Student’s Learning Through Technology (English)

8^th Annual CCELT (Connecticut Consortium for the Enhancement of Learning) Conference, November 1, 2002

Before Privatisation - After Privatisation - Management Behaviour

6th International Conference of Hungarian Marketing Association, Hajdúszoboszló, 30 October-1 November 1996.

The Importance of Simulation System in the Business Education

2nd Annual Conference of Marketing Trainers, 5-6 September 1996.

Making international scholarly collaboration work: A Hungarian-American example (English language)

Sixth annual conference and symposia, Alliance of Universities for Democracy, Budapest, 5-9. November, 1995.

Export Behaviour of Hungarian SME’s (English)

(workin progress paper)

23^rd EMAC Conference, Maastrich 17-20 May, 1994.

Small Entrepreneur and Applied Marketing-mix

3^rd International Conference of Hungarian Marketing Association, Pécs, 5-7 May, 1993.

Consulting papers

Marketing Strategy for the National Study-book Publishing Company,

Co-author: Prof. László Molnár, Zsuzsa Szánthó, Anita Márkus, 1995. p. 227.

Consumer Behaviour and Influencing Factors on the Food Industry

Co-author: Prof. László Molnár, Zsuzsa Szánthó, Gedeon Totth, 1994. p. 352.

Information and Proposal Framing AGROCENTRUM

Co-author: Prof. László Molnár, 1991. p. 35.

Market Analysis of a Small Entrepreneur

Co-author: Prof. László Molnár, 1991. p. 44.

Press Image of Hungarian Credit Bank I-II. 1990. p.65.

Ampoule Production, Selling and Requirements in Hungary, 1989. p. 12.

* All publications listed above were published in Hungarian unless otherwise indicated.