August 24, 2004

CURRICULUM VITAE

 

DR. KATALIN EIBEL-SPANYI

 

E-mail:                                      eibel-spanyik@easternct.edu

 

EDUCATION

    

Principal Degrees

 

Ph.D., Marketing, Budapest University of Economic Sciences, Hungary; Area of concentration: Innovation, 1991

MBA, Marketing Research, Budapest University of Economic Sciences, Hungary

BBA, Economics and Trade, Karl Marx University of Economic Sciences, Hungary

 

Other academic studies

 

Scholarship for 3 weeks, Helsinki School of Economics and Business Administration, Finland,

Scholarship for 6 weeks, University of Strathclyde, Glasgow, UK

Postgraduate management training for a month, Yokohama Kenshu Center in Japan

Scholarship for 3 months, University College of Wales, Aberystwyth, UK

Foreign trade professional training, (one year custom tailored intensive training) Foreign Trade Education and Training Center, Budapest, Hungary

 

PROFESSIONAL EXPERIENCE

 

 

·         Associate Professor                                                                             2002-current

Eastern Connecticut State University

Department of Business Administration

Responsible for teaching Principles of Marketing and Seminar in Marketing courses on undergraduate level.

 

·         Part Time Faculty Member                                                                   2001-2002

Ryerson University, School of Business Management

Department of Marketing Management

·         Instructor                                                                                             2000-2001

Ryerson University       

Continuing Education Division

Responsible for instructing International Marketing and Basic Marketing courses on undergraduate level.

 

 

·         Associate                                                                                                   1998-2002

             Spanyi International Inc.

Responsible for various consulting projects, including several European Commission’s Research and Technical Development projects, in cooperation with Eurofocus (UK); and Masterson & Associates (Canada).

           

 

·          Associate Professor                                                                                  1995-1997

·          Assistant Professor                                                                                               1990-1994

              Budapest University of Economic Sciences

              Department of Marketing

Responsible for instructing courses at the undergraduate, graduate, and postgraduate level in Marketing. Subjects included Fundamentals of Marketing, Marketing Research, Marketing Strategy and Diploma Consultation. Also participated and led a number of marketing research projects.

 

 

·         Visiting Assistant Professor (one semester)                                                                        1994

            UNIVERSITY OF TENNESSEE

Co-taught a marketing strategy course under the direction of Professor Ernest R. Cadotte.

 

 

 

·         Senior Marketing Consultant                                                                    1996-1997

MATAV (a telecommunications company joint venture involving Ameritech and                    Deutsche Telecom)     

Responsibilities included a key role in development of the company's strategic plan and development of a marketing information system.

    

·         Sales Executive, Market Researcher                                                                      1987-1990

Üvegipari Művek (Headquarter of the Hungarian Glass Industry)

    

 * Sales Executive

Responsible for developing new relationships with international customers,  negotiating terms and conditions and liaison with factory managers.

    

            * Market Researcher

Responsible for the analysis of domestic market including analysis by product, product group, and primary market segments.

 

·         Economic Analyst                                                                                      1986-1987

              KEMIKAL (a building materials company)

Responsible for the analysis of various products and product groups with respect to cost and innovation.

 

 

 

 

 

MEMBERSHIPS

 

American Marketing Association (AMA), 1997-current

Member of the Board of Directors of  AMA, Toronto Chapter 1998-2001

Member of the Board of Directors - Sherwood Forrest Resident's Association 1998-2000

Founding Member of the Hungarian Marketing Alumni Association 1992-1997