DR. KATALIN EIBEL-SPANYI
E-mail: eibel-spanyik@easternct.edu
EDUCATION
Ph.D., Marketing, Budapest
University of Economic Sciences, Hungary; Area of concentration: Innovation,
1991
MBA, Marketing Research,
BBA, Economics and Trade,
Scholarship for 3 weeks,
Helsinki School of Economics and
Scholarship for 6 weeks,
Postgraduate management
training for a month,
Scholarship for 3 months,
University College of Wales,
Foreign trade professional
training, (one year custom tailored intensive training) Foreign Trade Education
and
PROFESSIONAL EXPERIENCE
·
Associate Professor 2002-current
Eastern
Department of Business Administration
Responsible for teaching Principles of Marketing and Seminar in
Marketing courses on undergraduate level.
·
Part Time Faculty Member 2001-2002
Department of Marketing Management
·
Instructor 2000-2001
Continuing Education Division
Responsible for instructing International Marketing
and Basic Marketing courses on undergraduate level.
·
Associate 1998-2002
Spanyi
International Inc.
Responsible for various consulting projects, including several European
Commission’s Research and Technical Development projects, in cooperation with Eurofocus (UK); and Masterson & Associates (Canada).
·
Associate
Professor 1995-1997
·
Assistant
Professor 1990-1994
Department of Marketing
Responsible
for instructing courses at the undergraduate, graduate, and postgraduate level
in Marketing. Subjects included
Fundamentals of Marketing, Marketing Research, Marketing Strategy and Diploma
Consultation. Also participated and led a number of marketing research
projects.
·
Visiting Assistant Professor (one semester) 1994
Co-taught
a marketing strategy course under the direction of Professor Ernest R. Cadotte.
·
Senior Marketing Consultant 1996-1997
MATAV
(a telecommunications company joint venture involving Ameritech and Deutsche Telecom)
Responsibilities included a key role in development of the company's
strategic plan and development of a marketing information system.
·
Sales Executive, Market Researcher 1987-1990
Üvegipari
Művek (Headquarter of the Hungarian Glass Industry)
* Sales Executive
Responsible for developing
new relationships with international customers, negotiating terms and conditions and
liaison with factory managers.
*
Market Researcher
Responsible for the analysis of domestic market including analysis by
product, product group, and primary market segments.
·
Economic Analyst 1986-1987
KEMIKAL (a
building materials company)
Responsible
for the analysis of various products and product groups with respect to cost
and innovation.
MEMBERSHIPS
American
Marketing Association (AMA), 1997-current
Member
of the Board of Directors of
AMA,
Member
of the Board of Directors - Sherwood Forrest Resident's Association 1998-2000
Founding Member of the
Hungarian Marketing Alumni Association 1992-1997