Written by Arielle Cotoia
Willimantic, Conn. - A group of Eastern Connecticut State University students, along with Associate Professors of Communication Olugbenga Ayeni and Denise Matthews, traveled this past summer to London and Paris to learn about different platforms of European media and how they compare to American media. The trip coincided with the students' European Media course taken prior to the trip, which covered all aspects of intercultural and global communication across all media platforms.
The students learned how the British practice advertising, broadcast, print journalism and film. They visited Thing1 Digital Advertising agency; The Guardian newspaper; McCann Erickson Advertising Agency; British Broadcasting Corporation (BBC); British Board of Film Classification (BBFC); World Advertising Research Center (WARC); and the London Film Museum.
"European Media is much like our media," said Jennifer Smith, a senior from Manchester. "When we toured Thing1, we saw that the concept is the same, advertisements hope to sell and drum-up business. Also, film needs to be edited well in order to become successful." Students also learned about the BBFC's rating system.
And that's not all. "We were able to practice reading the news like a true news anchor would," said Joelle Schrock, a senior from Stratford. The students also visited the International Film School of Paris and learned about its degree programs, equipment rooms, studio, classrooms and computer labs.
Students also had rich cultural experiences, visiting historical landscapes such as Parliament Square and Tower of London in London, and the Arc de Triumphe, the Notre Dame Cathedral and the Eiffel Tower in Paris. Overall, the students received a mix of European culture and knowledge that makes for knowledgeable students. They experienced the magic of London and Paris and returned with a true appreciation for the beauty and intellect that lies within. Smith said, "The trip broadened my knowledge of communication and gave me a global experience that will last a lifetime."