Shari Aaron to Speak

Written by Kate Harner

Willimantic, Conn. - Shari Aaron, author of "Climb the Green Ladder," will present a lecture at Eastern Connecticut State University on making the workplace more energy-efficient and sustainable at 3 p.m. on Feb. 2 in the Student Center Theatre. The presentation is part of the Eastern's University Hour series. The public is invited. Admission is free.

            In "Climb the Green Ladder," Aaron collaborated with co-author Amy Fetzer to teach companies and organizations ways to save money and boost profits through sustainable work habits. Aaron and Fetzer interviewed more than 75 sustainability specialists who have changed their workplaces in order to reduce environmental damage and create more successful businesses. The book offers real-life case studies that range from small steps such as persuading colleagues to recycle to larger changes that transform entire companies. 

            Aaron is a business leader in market research and sustainability. She is a former partner at Yankelovich; supervisor of account planning at Ogilvy & Mather; and founder of Fresh Marketing. Aaron has worked with clients including ClimateCounts.org, Hasbro, Kraft, Liz Claiborne, Ogilvy & Mather, StartingBloc, P&G, The Princeton Review, The Toy Industry Association, Red Cross, UNICEF and Uncommon Schools.