Written by Kate Harner
In "Climb the Green Ladder," Aaron collaborated with co-author Amy Fetzer to teach companies and organizations ways to save money and boost profits through sustainable work habits. Aaron and Fetzer interviewed more than 75 sustainability specialists who have changed their workplaces in order to reduce environmental damage and create more successful businesses. The book offers real-life case studies that range from small steps such as persuading colleagues to recycle to larger changes that transform entire companies.
Aaron is a business leader in market research and sustainability. She is a former partner at Yankelovich; supervisor of account planning at Ogilvy & Mather; and founder of Fresh Marketing. Aaron has worked with clients including ClimateCounts.org, Hasbro, Kraft, Liz Claiborne, Ogilvy & Mather, StartingBloc, P&G, The Princeton Review, The Toy Industry Association, Red Cross, UNICEF and Uncommon Schools.