During the spring 2013 semester, students in Visual Arts Professor Nancy Wynn's class, Art 334: Exhibition, Documentation and Publicity Design worked to design and produce the visual identities for three art exhibitions. The first exhibition was "From Motherhood to Mother Goddess," shown at the Akus Gallery from March 14-April 25, 2013. During the process, students collaborated with each other and worked individually to visually interpret their concepts of the Mother Goddess. Students created a logo design, a color palette, graphic elements and a postcard design for the exhibition. As they created these visual elements, they were asked to think about how to reinterpret the elements into a design system. The system could then be reinterpreted for all collateral pieces that were needed. This approach ensured that the overall identity of the design remained consistent, thereby reinforcing the brand of the exhibition.
The students orally presented to a committee led by Nehru-Fulbright Scholar Neeta Omprakash, curator of the exhibition; Gail Gelburd, chair of the Visual Arts Department; Leigh Balducci, associate design and publications officer in the Office of University Relations; and Roxanne Deojay, collections manager for the Akus Gallery.
The students followed the same process in designing an identity for the exhibition "Chitraganda: Connecting the Polarities," which took place at the Provenance Center in New London from May 4-May 10, and a similar visual identity for the Visual Arts Senior Exhibition 2013 at the Akus Gallery from May 3-May 13. The students formulated a concept that would represent all the seniors that will be included in the exhibition--the concept of the individual within the whole emerged as the chosen concept.