During his team's game against Rhode Island College on Jan. 26 Eastern head men's basketball coach Bill Geitner will be one of more than 4,000 college and high school basketball coaches across the United States making an unusual fashion statement when he wears sneakers with his game attire to support the Coaches vs. Cancer program during the 10th Annual Suits & Sneakers weekend. The Little East Conference contest against Rhode Island College is slated to start at 3 p.m. at Francis E. Geissler Gymnasium.
"The Eastern Connecticut Men's Basketball program is proud to participate in this year's Coaches vs. Cancer event in an effort to raise awareness and much needed funds to help battle this disease that has affected so many families," said Geitner. "By wearing sneakers, participating coaches help raise awareness about cancer and the importance that nutrition and physical activity play in reducing one's risk of the disease. Additionally, this weekend helps promote the American Cancer Society as a place for people facing cancer to turn for free information, day-to-day help, and emotional support."
The funds raised by Coach Geitner and others help the American Cancer Society save lives and create a world with less cancer and more birthdays by helping people stay well and get well, by finding cures, and by fighting back against this disease.
Fans will also be able to join the effort to support the American Cancer Society. By texting the word "Coach" to 20222 any time between Jan. 21 and April 9, fans can donate $5 to Coaches vs. Cancer. When they do, they will be entered for a chance to win exclusive prizes, like a free trip to the 2013 Coaches vs. Cancer Classic or autographed items from a prestigious coach. For more information on cancer.org/coaches, or to start your own Suits and Sneakers event, contact Katy Meagher at firstname.lastname@example.org.