From May 25 to June 5, 20 students majoring in public relations, advertising, television production, journalism and psychology traveled to London and Paris to gain new perspectives on professional media practices. During the trip, each student pursued a research or applied project as part of the three-credit course, "European Media," sponsored by Associate Professors of Communication Denise Matthews and Chris Ayeni.
The class visited two London advertising agencies -- McCann Erickson Advertising Agency and Thing1 Digital Advertising agency; the World Advertising Research Center (WARC); the British Broadcasting Corporation (BBC); the British Board of Film Classification (BBFC) which regulates the United Kingdom's film industry for acceptable content and applies a rating system; the London Film Academy; the Guardian newspaper; the London Film Museum and several London movie locations. In Paris, students visited an international film school and Cinematique, Paris' film museum. They also spent time observing the French culture and advertising industry. Perhaps the most memorable evening was the visit to the Eiffel Tower, where they made it to the tower summit to witness the breathtaking view of Paris at night!