On April 26, seven members of the Public Relations Society of America (PRSSA) chapter at Eastern visited MWW Public Relations in New York City, and toured the PRSA Headquarters there. The group included PRSSA President Lauren Finkbeiner; Vice President Lauren Guerrere; Treasurer David Harrington; Public Relation Officer Carline Charmelus; two club members, Molly McArdle and George Kapetaneas; and faculty advisor, Communication Professor Chris Ayeni. The goal was to expose PRSSA members to public relations companies and a day in the life of a public relations professional, and to network.
MWW Group is one of the five largest independent public relations firms worldwide. "We decided on the MWW Group because it was different from most public relations companies," said Finkbeinger. "Its clientele differs from what students usually think about when they decide they want to do public relations. For example, MWW Group represents McDonald and multiple health care companies instead of movie stars and athletes."
At MWW, students learned that the public relations field is being totally reformed. Instead of public relations professionals directly visiting newspapers and advertising agencies about products, they use social networking to market products. At PRSA headquarters, the students were provided a tour and were encouraged to meet the requirements for professional membership.