Advertising Project developed by Erica Graber-Mitchell

Grade Level:  7-8

Subject: Language Arts / Educational Technology / Audio Visual

Duration:  2-3 50 minute periods
Objective:  To develop written, verbal, and visual communication skills using technology

Materials: computers, word processing software, Video Camera, Tri-pod, construction paper, glue, old boxes, containers, tape, markers

Procedures:
? Teacher demonstrates word processing software, students are paired up
? Conduct an advertising relay using word processing software, name a product and have the students enter its slogan
? Have the students create their own products and their own jingles for their products using word-processing software
? Have students create their own packaging for their products
? Have students write, set up (using word processing software) and star in their own television commercials for their products while other students are filming them

Assessment:  Participation and level in which student participated in the activity -  Behavior during use of computers and other equipment will also be considered for assessment.

Closure:  Students’ commercials will be shown to parents during conferences as well as be displayed on video yearbook.