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ECSU, School of |
Department of Business
Administration |
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Undergraduate majors and minors Masters programs Faculty and staff
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Major:
Business Administration
(BS)
MAJOR: BUSINESS
ADMINISTRATION (BS) Ronald Lowy, Coordinator Objectives The Bachelor of Science degree in Business Administration is awarded to students achieving proficiency in the University’s general education requirements and the Department’s integrated and advanced course requirements. Students successfully completing the program will be well prepared to assume careers in today’s competitive business environment, to start their own business or to continue on to graduate school. Students majoring in business will be well grounded in the liberal arts so they may develop their creative skills and have an understanding of the environment around them. In addition, students will acquire proficiency in basic skills such as computers, economics, mathematics, and communications as well as an international perspective. Through this unique business program, Eastern students will develop both a theoretical and pragmatic understanding of how businesses operate as successful competitive organizations. Through completion of appropriate advanced courses, majors can earn a concentration in one of the following fields: Finance, Human Resource Management, Management, Marketing, Operations Management, or International Business. Overall, the Business Administration major combines a thorough grounding in business concepts and applications with a liberal arts foundation. Admission to the Program Students can apply for admission to the Business program at anytime. A business major whose cumulative GPA falls below 2.5 for two consecutive semesters will be dismissed from the major. All students are required to successfully complete the competency exam and Advanced Business Concepts & Entrepreneurial Applications (BUS 351) before being admitted to the capstone course, Management Policy and Strategy (BUS 431). Degree Requirements Requirements for the Business Administration degree include completion of all University GER requirements as well as business requirements and electives. A minimum of 24 semester hours in the business major must be completed in residence at Eastern.
Related Course Requirements 12 credits Related Business Requirements 21 credits
ACC 201 Principles of Accounting I Common Business Core Requirements 18 credits
BUS 351 Advanced Business Concepts
& Entrepreneurial Applications Business Electives (any 300 and 400 level business courses) 9 credits Students who take their electives in one field earn a concentration in that field. Concentrations are available in Finance, Human Resource Management, Management, Marketing, Operations Management, and International Business. International Perspectives 6 credits
This requirement can be fulfilled by
choosing one of the following options: Transfer Policy The Department of Business Administration extends a warm welcome to transfer students from within Connecticut, from other states and from other countries. Check with one of our advisors on all transfer questions related to the major. Our departmental residency requirement is 24 credits. Only one transferred course can be used to meet the Business elective requirement. Recommended Course Sequence: Business Administration Major (BS)
Check all course descriptions for
prerequisites before planning course schedule. First Year
SOC 100
Introduction to Sociology Total 30 credits Second Year
BUS 230 Business and
Society Total 30 credits Third Year
BUS 225
Principles of Marketing
BUS 365 Business
Report Writing Total 30 credits Fourth Year
BUS 431 Management
Policy and Strategy Total 30 credits
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to top Ronald Lowy, Coordinator The minor in Business Administration is open to all university students and is designed to provide individuals with both a theoretical and practical understanding of operating a business. Prerequisite: Students must take ECO 201 (also fulfills GER, IVB). In addition, students must take 18 credits drawn from the following:
BUS 205 MANAGEMENT OF BUSINESS INFORMATION PREREQUISITE: CSC 100, CSC 110 or equivalent Introduces the use of technology for problem solving and decision making across all the functions of business. Focuses on the analysis, organization, communication and presentation of information for business planning and control. BUS 225 PRINCIPLES OF MARKETING An introduction to the field of marketing. This course is designed to expose students to the elements of the marketing mix and processes involved in market planning and control. Concepts associated with buyer behavior, marketing information systems, and product planning are discussed. BUS 230 BUSINESS AND SOCIETY This course presents an interdisciplinary introduction to business organizations and the interaction between society and business. In addition to an overview of the fields of management, finance, marketing, and operations, this course also explores such timely issues as ethics, social responsibility, and the global market place. Students will also have an opportunity to explore career development and job search issues. BUS 234 SUPERVISION AND TRAINING PREREQUISITE: BUS 230 Focuses on the roles and function of the supervisor as a first line manager. Special emphasis is placed on the responsibility of supervisors in formal and informal training with supervisees. BUS 245 BUSINESS FINANCE REQUISITES: MAT 101, ACC 201, or EQUIVALENT Basic financial concepts of risk and return, time value of money, criteria for investment decisions, financial markets and securities, financing decisions, forecasting, asset management, and dividend policy. BUS 250 BUSINESS LAW I A study of the American legal system including a study of the history and development of law in general, a specific study of constitutional law as it applies to the business environment, the law of torts and crimes, dispute resolution methods, and the law of contracts and agency. BUS 260 OPERATIONS MANAGEMENT PREREQUISITES: MAT 216 or an equivalent statistical course Fundamentals of production planning and control, quality control, and facilities management. Focuses on management systems for greater competitiveness in manufacturing and the service sector. BUS 300 BUSINESS LAW II PREREQUISITE: BUS 250 An advanced study of business law involving the areas of property law (including real and personal property), bailments, landlord-tenant and estates and trusts; sales contracts emphasizing the effects of the Uniform Commercial Code on the common law of sales; products liability; negotiable instruments; credit, including the law of secured transactions and bankruptcy; the regulation of business, including intangible property, anti-trust and consumer protection measures. BUS 310 CONTEMPORARY ISSUES IN EMPLOYMENT LAW This course focuses on the legal regulations that govern the employer-employee relationship at the state and federal levels. Topics will include anti-discrimination statutes, wage and labor laws, privacy and disclosure restrictions, and the process involved in violations and legal remedies. BUS 321 ADVERTISING PREREQUISITE: BUS 225 An overview of advertising and marketing communication activities of contemporary businesses. The role of advertising in market planning by the firm as well as its role in the economy will be discussed. Topics on marketing communication will include sales promotion and publicity. Emphasis will be placed on communications management, media planning and selection. BUS324 MARKETING MANAGEMENT FOR THE HOSPITALITY INDUSTRY 3 CREDITS PREREQUISITE: BUS 350 OR BUS 225 Marketing as it applies to the hospitality industry, including how a marketing strategy is devised, especially the interrelationship of company objectives, internal resources, the external operating environment, and how the special nature of service affects the development of marketing strategies in the hospitality industry. BUS 325 CONSUMER BEHAVIOR PREREQUISITE: BUS 225 An examination of the factors governing consumer response in the marketplace. These include the acts, processes, and social relationships exhibited by individuals, groups, and organizations in the obtainment, use, and consequent experiences with products, services, and other resources. The course focuses on the application of knowledge of consumer behavior to marketing management. BUS 326 SALES MANAGEMENT PREREQUISITE: BUS 225 Methods used to develop, employ, and control sales organization. Focuses on selection, training, and control of salesmen. Deals with compensation and incentives, sales territories and quotas, sales coordination with advertising, sales promotion, and other staff services. BUS 327 INDUSTRIAL MARKETING PREREQUISITE: BUS 225 Conditions influencing the development and integrated marketing of goods and services to industrial buyers. A review of the buying motives of the industrial user, organization for marketing industrial products, distribution cost analysis, and a survey of the procedures utilized to market products to the government user. BUS 329 INTERNATIONAL MARKETING PREREQUISITE: BUS 225 A multicultural perspective used to view the development of marketing plans and strategies in international business. Application of the marketing concept and marketing mix is examined with special attention to developing countries. Also included are export marketing and international marketing research. BUS 330 INDUSTRIAL LABOR RELATIONS PREREQUISITE: BUS 230 or EQUIVALENT An examination of labor-management relations including the nature of labor organizations, an analysis of the collective bargaining process, and the public regulation of industrial relations. BUS 331 ORGANIZATIONAL BEHAVIOR REREQUISITE: BUS 230 or EQUIVALENT Fundamental psychological and sociological phenomena that underlie group behavior, exploration of organizational processes including leadership, motivation, communication, and change. Emphasis on the behavioral aspects of management and the analytical tools for decision-making. BUS 332 MANAGEMENT OF ORGANIZATIONS PREREQUISITE: BUS 230 Organizations as an organic whole, functioning within their competitive economic and social environments. Emphasis on key issues of administrative processes critical to organizational performance. BUS 333 HUMAN RESOURCE MANAGEMENT PREREQUISITE: BUS 230 or EQUIVALENT Personnel administration and its functional relation to the entire scope of business, motivation, supervision, and supervisory skills, manpower and employee development and management’s responsibility for the total person. Emphasis placed on an understanding of individual and group relationships. BUS 334 INTRODUCTION TO THE HOSPITALITY INDUSTRY This is a survey course that provides students with an overview of the hospitality industry. This course looks at the elements of marketing, operations, structure and leadership that are unique to the industry. BUS 345 ADVANCED TOPICS IN BUSINESS FINANCE PREREQUISITE: BUS 245 or EQUIVALENT Application of financial concepts and techniques to corporate decisions, including capital budgeting, capital structure, leasing, mergers, and asset management. BUS 346 INVESTMENT ANALYSIS PREREQUISITE: BUS 245 or EQUIVALENT Principles and techniques of investment in securities with a continuous appraisal of the economic setting. The mathematics of investment, the role of investment banking houses, stock exchanges and over-the-counter market, federal and state regulations of trading in bonds and equities. BUS 347 FINANCIAL INSTITUTIONS PREREQUISITE: BUS 245 or Equivalent This course introduces concepts associated with banks, savings and loans, credit unions, money market funds, insurance companies, pension and mutual funds, security brokers and other suppliers of financial services. These financial institutions form the foundation of any monetary systems. BUS 348 PERSONAL FINANCIAL PLANNING This course reviews the institutions, instruments, and techniques of personal financial planning. It concentrates on the areas of risk management, establishing budgets, tax management, investments, retirement planning, and estate planning. BUS 351 ADVANCED BUSINESS CONCEPTS AND ENTErPRENEURSHIP 6 CREDITS PREREQUISITE: BUS 225, BUS 230, BUS 245, and BUS 260 This course provides the fundamental concepts, principles and practices of the functions underlying a successful business enterprise. The relationship among disciplines is emphasized to provide a holistic picture of the business venture. In addition, the students will develop and present a business plan in order to further integrate the material previously taught. The course is taught by a team of faculty, each of whom has expertise in one of the major disciplines, as well as an understanding of business administration. BUS 361 SYSTEMS AND OPERATIONS (cross listed with BIS361) Theory and applications of operations as a framework for better decision making in a wide range of organizations which generate products and/or services. Includes related aspects of management theory, operations research and strategic concepts. Applications are centered on practical uses of Management Information Systems. BUS 362 GLOBAL OPERATIONS AND LOGISTICS PREREQUISITE: BUS 260 This course is focused on the management of operations and logistics in firms that source, produce, distribute and market in multiple nations and compete in a global arena. Coursework will describe the difference between local and global operations and examine the factors that influence the effectiveness of the operations function in a global environment. Three major areas will be addressed: 1) global operations and logistics strategy; 2) global operations and logistics planning; and 3) effective management of global operations and logistics. BUS 365 BUSINESS REPORT WRITING WITH MICROCOMPUTER APPLICATIONS PREREQUISITE: bus 205 or equivalent This course provides the student with an understanding of the basic methods of written correspondence that is needed for optimal business communication. It includes techniques for report organization, the use of data sources, illustrating and writing reports, and report writing microcomputer techniques and skills. This course serves as the writing intensive course appropriate for the business major as part of the University General Education writing requirements. BUS 370 (CAS 370) BUSINESS PERSPECTIVES, CANADA/US A comparative study of Canada and the US from the standpoints of business and economics and the emerging North American common market. Includes the Free Trade Agreement and other international links as well as regulatory and industrial policies and the effects of fiscal, monetary and social policies. BUS 374 INTRODUCTION TO ENTREPRENEURSHIP PREREQUISITE: BUS 230 This course examines the process of entrepreneurship and the current theories and practice. Social and psychological factors, innovation, creativity, risk, and planning are used to create a basic framework for understanding entrepreneurship. BUS 375 ENTREPRENEURIAL FINANCE PREREQUISITE: ACC 201 This course has been developed to encompass industry characteristics and prospects, cost and assets required to start a business, typical business ratios, Pro-Forma Financial Statements, cash flow scheduling, working capital management, capital structure planning, and a Business Plan outline. BUS 377 SMALL BUSINESS PLANNING PREREQUISITE: ACC 201 OR CONSENT OF INSTRUCTOR A business plan is a planning and operating document that will improve the chances of business success for a new venture. The basic principles underlying the start-up and on-going operations of a small business will be covered as well as how to document and present these components in a business plan. This course offers an integrated approach to understanding business by focusing on the linkages between Finance and Management and exploring additional linkages to Marketing and Operations. The course content offers a comprehensive introduction to Managerial Finance and Market Analysis and Marketing Plans. Advanced topics in management include Human Resource Management, Group Dynamics, Organization Theory and Organizational Behavior. BUS 428 MARKETING RESEARCH PREREQUISITE: BUS 225 An introduction to the quantitative and qualitative techniques used in marketing research. Emphasis on marketing planning and decision-making. (Required for marketing concentration.) BUS 431 MANAGEMENT POLICY AND STRATEGY PREREQUISITE: BUS 351 and competency exam, for business majors; or consent of instructor, for non-business majors Capstone course in management open only to seniors. Focuses on the entrepreneurial and administrative tasks of a general manager who must formulate and implement strategy. Includes strategies for new enterprises. Satisfies requirement in Finance, Management, and Marketing specializations. BUS 433 METHODS OF HUMAN RESOURCE MANAGEMENT DEVELOPMENT PREREQUISITES: BUS 331 AND BUS 333 Selected methods of managing human resource problems in business analyzed. Job enrichment, quality of work life, assessment centers, career counseling, and performance review are among the methods considered in class. Emphasis will be on the practical application of these programs. BUS 434 ORGANIZATIONAL IMPROVEMENT & MANAGEMENT PREREQUISITES: BUS 331, BUS 332, OR BUS 333 An examination of the notion that organizations can be strengthened and productivity increased through more effective management. Extensive participation, a wide range of reading and written work are expected. Seminar format. BUS 437 INTERNATIONAL FINANCIAL MANAGEMENT PREREQUISITES: BUS 245 OR Equivalent This course emphasizes that the multinational firm has become increasingly important as a facilitator of international trade as well as a producer in host countries where its affiliates are located. This course underscores the fact that within the past decade, the global integration of money and capital markets has created expanded opportunities for both investors and organizations that need to raise capital.
BUS 442 INFORMATION TECHNOLOGY
PROJECT MANAGEMENT (cross listed with BIS 442) This course focuses on the management of information technology projects. The body of knowledge for project management, including terms, tools and techniques, will be covered as it applies specifically to information projects. The course will use case studies of successful and unsuccessful information technology projects to illustrate key factors that contribute to project success or failure.
BUS 445 CASE STUDIES IN FINANCIAL
MANAGEMENT USING ELECTRONIC PREREQUISITE: BUS 345 This course will build upon concepts learned in BUS 345 through the use of case studies. In addition, students will learn how to use electronic spreadsheets to perform many of the calculations inherent in these case studies thereby allowing the student to focus on the interpretation and understanding of the results. BUS 446 FINANCIAL DERIVATIVES PREREQUISITES: BUS 346 OR CONSENT OF INSTRUCTOR This course introduces concepts associated with options, futures, interest rate and currency swaps. In addition, financial engineering will be discussed so that students will gain an understanding of the process of creating new financial securities. BUS 450 INTERNATIONAL BUSINESS PREREQUISITES: BUS 225, BUS 230, OR consent of instructor A course introducing the essential elements of international business including an overview of current international business patterns, the effect of social systems on international business, financial forms and institutions that measure and facilitate international transactions, alternatives for international policy and strategy, and the management of international activities within the functional disciplines. BUS 460 CHASE FELLOWS HONORS SEMINAR PREREQUISITE: BY INVITATION OF DEPARTMENT Department-sponsored honors seminar under the aegis of the David T. Chase Free Enterprise Institute. Selected students participate by invitation of the department. BUS 462-469 SEMINAR IN SELECTED BUSINESS TOPICS Note: May be applied to any appropriate area of specialization with approval of advisor or department chairperson. Emphasizes selected special topics pertinent to management and administrative practices. Seminar format.
BUS 462 SEMINAR IN FINANCE BUS 480 INDEPENDENT study 1-6 CREDITS PREREQUISITE: OPEN ONLY TO ADVANCED MAJORS IN BUSINESS ADMINISTRATION AND CONSENT OF INSTRUCTOR Independent research under the guidance of a faculty member on an approved, specified topic or subject area. A written project is required. BUS 490 INTERNSHIP IN BUSINESS ADMINISTRATION 1-6 CREDITS PREREQUISITE: OPEN ONLY TO SENIORS BY APPLICATION Intensive field work experience in economics and business administration. Assignments in private, nonprofit and public institutions in areas such as manufacturing, retailing, finance, accounting, personnel or government services. Student should schedule a minimum of two full days per week. BUS 492 DEPARTMENTAL INTERNSHIP 1-6 CREDITS PREREQUISITE: PERMISSION OF DEPARTMENT FACULTY Opportunity for business majors to assist faculty in college-level business courses under the direct supervision of a business professor.
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