Communication Concentrations

Learn more about the Communication Department’s Concentrations for 2019-2020

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ADVERTISING CONCENTRATION: Students will demonstrate a professional level competency in an understanding of the dynamics of the advertising mechanisms underlying the processes of advertising planning and execution, creative strategy development, and media effects.

 

Students must take the following: 12 credits

COM 270 Advertising Essentials 3 credits
COM 373 Advertising Copywriting 3 credits
COM 476 Advertising and Media Planning 3 credits
COM 478 Integrated Marketing Communication 3 credits

Select one additional course from the following: 3 credits

COM 255 Health Communication 3 credits
COM 301 Persuasion 3 credits
COM 361 Publication Design 3 credits
COM 372 International Advertising & PR 3 credits
COM 375 Digital Media Branding & Politics 3 credits

 

LEADERSHIP COMMUNICATION CONCENTRATION: Students will demonstrate a professional level competency in verbal, nonverbal, written, and digital communication common to many institutional settings, public speaking and presentation, conflict management, and persuasive communication.

 

Students must take the following: 9 credits

COM 230 Public Speaking 3 credits
COM 330 Organizational Communication 3 credits
COM 401 Advanced Interpersonal Communication 3 credits

Select two additional courses from the following: 6 credits

COM 201                   Nonverbal Communication 3 credits
COM 252 Social Media Strategies 3 credits
COM 255 Health Communication 3 credits
COM 301 Persuasion 3 credits
COM 312 Professional Presentations 3 credits
COM 331 Dispute Resolution & Mediation 3 credits

 

MEDIA PRODUCTION CONCENTRATION: Students will demonstrate professional level technical competencies in audio production and video production for industrial, commercial, and non-commercial media distribution platforms. Coursework includes practical, applied instruction for traditional and developing media formats (radio, television, cable, satellite, mobile, and internet).

 

Students must take the following: 12 credits

COM 120 TV Production I 3 credits
COM 220 TV Production II 3 credits
COM 241 Introduction to Radio and Audio Production 3 credits
COM 245 Digital Audio Production 3 credits

 

 

Select one additional course from the following: 3 credits

COM 215 Media Aesthetics 3 credits
COM 320 TV Production III 3 credits
COM 380 Dramatic Video Production 3 credits
COM 420 Television Directing 3 credits
COM 425 Advanced TV: News 3 credits
COM 430 Non-Linear Editing 3 credits
COM 435 Documentary Production 3 credits

 

MEDIA WRITING AND JOURNALISM CONCENTRATION: Students will demonstrate a professional level competency in an understanding of story structure and the real-world requirements of getting their work published in print, film, radio or the electronic media. Students will also understand the techniques for, and methods of, repurposing their writing to move across several media.

Students must take the following: 9 credits

COM 351 Contemporary Print Journalism 3 credits
COM 352 Emergent Media Reporting 3 credits
COM 357 Scriptwriting 3 credits

Select two additional courses from the following: 6-7 credits

COM 210 Photography I 4 credits
COM 310 Digital Photography 4 credits
COM 321 History of Communication 3 credits
COM 358 Scriptwriting & Presentation 3 credits
COM 361 Publication Design 3 credits
COM 364 PR Writing Methods 3 credits
COM 373 Advertising Copywriting 3 credits
COM 450 Advanced Journalism 3 credits

 

PUBLIC RELATIONS CONCENTRATION: Students will demonstrate a professional level technical competency in translating organizational communication theory to practical situations including media use in organizations, writing press releases, public speaking, and crisis management.

 

Students must take the following: 12 credits

COM 260 Introduction to Public Relations 3 credits
COM 364 PR Writing Methods 3 credits
COM 464 PR Crisis Management 3 credits
COM 478 Integrated Marketing Communication 3 credits

Select one additional course from the following: 3 credits

COM 255 Health Communication 3 credits
COM 301 Persuasion 3 credits
COM 361 Publication Design 3 credits
COM 372 International Advertising & PR 3 credits

 

GENERALIST CONCENTRATION: Some students may find that none of the concentrations meet their desired course selection interest. Such students may elect to take courses across all of the electives to fulfill the concentration requirement. Students with Generalist concentration may select any mix of five courses from the available electives to fulfill their concentration requirements.

Follow this link to declare your concentration.