The Communication Major consists of a highly diverse set of fields of specialization. Students completing the program may share little in common beyond the core courses required of all majors. Therefore, separate objectives for each area of focus have been identified. In general, students graduating from Eastern Connecticut State University’s Communication program should be able to be able to demonstrate/have knowledge of:
Quantitative reasoning and Critical Thinking in the Discipline – Theoretical Understanding – Abstract Thinking (conceptual skills) knowing how to measure the strength of, and when to apply a particular theory.
- Ethical Applications – The ability to make ethical evaluations and act upon those evaluations within the context of the various exigencies of the field of Communication.
- Technical Conceptualization – The ability to conceive a conceptual arc that will help create strategies for framing and solving problems in particular subfields of communication (Writing, Video Production, Audio Production, Advertising, Public Relations, Photography, and others)
- Devices Operated – Machines such as video editing systems, microphones, cameras.
- Software Applications – Computer applications that are used in a discipline, audio and video editing, statistical evaluation software (SPSS), print production and design programs, (In-Design).
- Vocabulary of the Field – Virtually every discipline and sub-discipline has a specialized vocabulary that helps practitioners communicate effectively and efficiently.
- Ongoing Issues in the Field – Understanding the current events of any discipline is imperative if one is to operate effectively in that discipline. Being aware of current issues gives us an opportunity to put into practice the theoretical and conceptual skills that we have developed in the classroom.
- Writing in the Discipline – This requires the ability to use the technical skills of grammar, sentence structure and syntax to pull together and express in writing one’s understanding of all the other skills, goals and applications taught in the department.
- Pre-Professional Experience – Offers service learning, student teaching, internships, political activity, civic engagement, and co-op service to the community.
- Global or International Perspectives – Offers an awareness and understanding of the global nature of issues or with an international perspective through an understanding of a society and culture distinct from their own.
- Diverse Perspectives – The curriculum incorporates diverse viewpoints, experiences, and cultures and promotes an enlightened understanding.
- Apply a historical understanding of communication and mass media to the issues and problems facing the media industries today.
- Have a basic understanding of the major communication theories.
- Relate a range of the general social‑scientific theories (from such fields as sociology, psychology, political science, and so forth) to the immediate concerns of media practitioners.
- Locate and understand published communication research, both basic and applied, on both theoretical and methodological levels.
- Understand the structure of the American system of mass media, from regulatory and economic issues to political implications to career opportunities.