Department of Business Administration

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  Business Administration Concentrations

The Business Administration major allows Eastern students to develop both a theoretical and pragmatic understanding of how businesses operate as successful competitive organizations. Students may uniquely combine advanced upper-level business elective courses in pursuing their individualized dream career goals.

Individuals with a Business Administration major wishing to demonstrate specialized knowledge and skills in particular business disciplines may declare one or more concentrations within their major. Business Administration concentrations are available in the areas of Finance, Human Resource Management, Management, Marketing, Operations Management, and International Business. To receive a Business Administration concentration and have it designated on a person’s graduation transcript, a student must take three or more designated unique advanced courses within the selected concentration discipline and submit a concentration request form to the Registrar's Office.

In today's dynamic business and career environments, many jobs require individuals be able to combine multiple business discipline skill set areas together. Possessing multiple complementary skill-sets frequently provide a competitive advantage in landing job offers, receiving promotions, earning higher pay, and provide increased career flexibility.

For more information on the Business Administration concentrations and their respective course offerings, career opportunities, salary ranges, and complementary programs and courses, see the following sections:

Finance Concentration

Financial management directs the allocation of resources to businesses and individuals that shape the modern global economy. Eastern's Business Administration Major with a Finance Concentration provides a solid foundation to the financial concepts of risk and return, time value of money, investment strategies, and forecasting.

The Finance concentration courses provide in depth examinations of investment analysis techniques, financial institutions, modern financial instruments, global financial markets as well as personal financial management. Through careful course selection, individuals may specialize so as to pursue careers as financial analysts and planners, real estate specialists, financial brokers, and organizational finance officers.


Requires a minimum of 9 credits from any of the following 300 or 400 level 3 credit courses.

Finance Concentration Courses:

BUS 345 - Advanced Topics in Business Finance
BUS 346 - Investment Analysis
BUS 347 - Financial Institutions
BUS 348 - Personal Financial Planning
BUS 349 - Real Estate Finance
BUS 437 - International Finance
BUS 438 - Bank Management
BUS 445 - Case Studies in Financial Management using electronic spreadsheets
BUS 446 - Financial Derivatives
BUS 452 - Seminar in Finance

See Four Year Plan Mapping


Career Placement of Recent Finance Students:

  • Personal Financial Advisor
  • Financial Manager
  • Investment Analyst
  • Real Estate Investment Manager
  • Investment Broker
  • Financial Analyst

Example Salary Ranges for College Graduates:

  • Personal Financial Advisor (10th Percentile $28.3K to 90th Percentile $145.0K)
    (According to the US Bureau of Labor Statistics as reported by Fast Company -[2005]- Matt Quinn)

Common Complementary Programs and Courses with Finance:

Management Concentration:

Many individuals concentrating in Finance, combine their Finance concentration with a concentration in Management to position themselves for jobs as bank and investment managers. The following Management concentration courses may be of particular relevance:

BUS 332 - Management of Organizations
BUS 434 - Organizational Improvement & Management Development
BUS 450 - International Business

BIS Minor & Finance Related BIS Electives

Individuals going into the area of financial analysis, find that a Business Information Systems minor provides them with the technical skills utilized in evaluating financial instruments. For the BIS electives, students find the following courses of particular value:

BUS 445 - Case Studies in Financial Management Using Electronic Spreadsheets
BIS 377 - Organizational Website and Database Management
BIS 375 - Electronic Commerce

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Marketing Concentration

Marketing in the digital information age requires keen insight into consumer behavior, product design and functionality, and effective management of marketing information systems, processes and resources. The Eastern Marketing concentration courses address contemporary marketing needs by providing a solid overview of current advertising, sales and marketing best practices, a thorough analysis of factors influencing consumer behavior and marketing research techniques, and thoughtful examination of multicultural perspectives and insights into effective international marketing.


Requires a minimum of 9 credits from any of the following 300 or 400 level 3 credit courses.

Marketing Concentration Courses:

BUS 321 - Advertising
BUS 324 - Marketing Management for the Hospital Industry
BUS 325 - Consumer Behavior
BUS 326 - Sales Management
BUS 327 - Industrial Marketing
BUS 329 - International Marketing
BUS 428 - Marketing Research [Required for Concentration]
BUS 429 - Strategic Marketing
BUS 465 - Seminar in Marketing


Career Placement of Recent Marketing Concentration Students:

  • Brand Manager
  • International Sales Specialist
  • Marketing Campaign Manager
  • Marketing Consultant
  • Market Research Analyst
  • Sales Manager

Common Complementary Programs and Courses with Marketing:

Management Concentration with Marketing:

Many individuals concentrating in Marketing add a Management concentration so as to either better position themselves for leadership positions in marketing teams and organizations or focus on the area of business to business marketing. The following Management concentration courses may be of particular relevance:

BUS 331 - Organizational Behavior
BUS 332 - Management of Organizations
BUS 434 - Organizational Improvement & Management Development
BUS 450 - International Business

BIS Minor & Marketing Related BIS Electives

Two of the hottest Marketing areas are 1) Internet e-commerce and marketing, and 2) Customer Management and Profiling using databases and data mining. Depending upon a person's desired career path in Marketing, an individual may find the following BIS electives valuable in landing a job and improving one's job performance and productivity.

BIS 365 - Emerging Technologies and Business Applications
BIS 375 - Electronic Commerce
BIS 377 - Organizational Website and Database Management
BIS 447 - Business Intelligence and Data Solutions

Communication Minor & Advertising and Public Relations Concentrations with Marketing:

Getting the right message out at the right time in the right medium is critical in today's marketing world and for modern businesses and non-profit organizations. The Communication minor requires two concentration areas with a minimum of two courses each. Helpful minor concentration electives for Business - Marketing concentration majors may depending upon one's area of interest include the following:

Advertising Concentration

COM 270 - Advertising Essentials
COM 373 - Adverting Copywriting
COM 476 - Advertising Media Planning
COM 478 - Advertising Campaign

Public Relations Concentration

COM 260 - Introduction to Public Relations
COM 364 - Public Relations Writing Methods
COM 464 - Public Relations Crisis Management
COM 468 - Public Relations Campaigns
See Four Year Plan Mapping

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Human Resource Management Concentration

People are the most valuable resource of modern organizations. Understanding social, psychological, and group principles and phenomena and harnessing them through effective communication and managerial processes are crucial to the success of modern organizations. Human Resource Management concentration courses examine key employee administrative processes and best practices, management-employee relations, organizational decision-making techniques and tools, individual and group relations, and effective human skill development, utilization and management.


Requires a minimum of 9 credits from any of the following 300 or 400 level 3 credit courses.

Human Resource Management Courses:
BUS 330 - Industrial Labor Relations
BUS 331 - Organizational Behavior
BUS 333 - Human Resources Management


Career Placements of Recent Human Resource Management Concentration Students:

  • Employee Benefits Specialist
  • Employee State Recruiter
  • Employee Development Councilor
  • Health, Safety and Security Director
  • Human Resource Manager
  • Labor Relations Negotiator
  • Training Coordinator

Common Complementary Programs and Courses with Human Recourses Management:

Management Concentration with Human Resource Management:

By selecting courses within the Management concentration, individuals can become a Human Resource specialist geared towards a particular career path or business sector.

BUS 332 - Management of Organizations
BUS 370 - Business Perspectives, Canada/US
BUS 433 - Methods of Human Resource Management Development
BUS 434 - Organizational Improvement & Management Development
BUS 450 - International Business
BUS 464 - Seminar in Management
BUS 466 - Seminar in Non-Profit Organizations
See Four Year Plan Mapping

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Operations Management Concentration

Efficient effective management of all organizational resources is crucial to the competitiveness and survival of all modern businesses and nonprofits alike in an increasingly 24-7 world. Courses in the Operations Management concentration provide a thorough examination of the fundamentals of production planning and control; quality management; facility oversight and utilization; vertical and horizontal supply-chain design and logistics as well as global operation strategies and effective use of information systems. Lean production management concepts and resource optimization techniques receive special attention, which are essential given narrowing production margins and increasing global competition levels.


Requires a minimum of 9 credits from any of the following 300 or 400 level 3 credit courses.

Operations Management Courses:

BUS 360 - Supply Chain Management
BUS 361 - Systems and Operations
BUS 362 - Global Operations and Logistics
BUS 363 - Six Sigma & Continuous Improvement Management
BUS 364 - Service Management
BUS 366 - Lean Production
BUS 467 - Seminar in Operations and Systems


Career Placement of Recent Operations Management concentration students:

  • Operations Manager
  • Operations Research Analyst
  • Logistics Specialist
  • Logistical Engineer
  • Production Manager
  • Distribution Manager

Typical Salary:

  • Production Manager - Middle 50% range from $50.7K to $88.9K in 2002
    (U.S. Dept. of Labor 2004)

Common Complementary Programs and Courses with Operations Management:

Finance Concentration & Finance Courses Relevant to Operations Management Careers:

Managing the operations of modern organizations, requires extensive financial planning and strategizing so as to minimize production, inventory and supply carrying costs; optimize economic order quantities and reorder points; and realize production and profit margin goals. Many business professionals integrate operational logistical optimizing and planning skills with astute financial management skills and international finance and trade experience. The following finance concentration courses may be of particular relevance to operation management career focused individuals:

BUS 345 - Advanced Topics in Business Finance
BUS 437 - International Finance
BUS 445 - Case Studies in Financial Management using Electronic Spreadsheets

International Business & International Business Courses Relevant to Operations Management Careers:

Today's modern organizations have material supply-chains and customer bases spanning the globe. Many operations specialists and managers interact routinely with customers, suppliers, and organizational colleagues from around the globe when working on international marketing campaigns, financial transactions, and business contracts, and when dealing with foreign government regulations and tax rules. The International Business concentration exposes students to fundamental business practices, rules and regulations from various regions of the world. The following international business courses may be highly beneficial to people pursuing careers in operations management:

BUS 329 - International Marketing
BUS 362 - Global Operations & Logistics
BUS 437 - International Finance
BUS 450 - International Business

Management Concentration & Management Courses Relevant to Operations Management:

Operations management activities require extensive coordination and team management capabilities in dealing with a wide range of individuals from across all levels and parts of organizations and supply-chain partner firms. Depending upon the operations career path an individual wants to pursue, the following Management concentration courses may be advantageous to operations management professionals:

BUS 330 - Industrial Labor Relations
BUS 332 - Management of Organizations
BUS 333 - Human Resources Management
BUS 450 - International Business

BIS Minor & BIS Elective Courses with Operations Management:

In today's modern organizations, minimizing operating costs, maximizing profit margins, scheduling human and material resources with dynamic global supply-chains requires extensive use of business information systems and information technology systems. Multiple courses in the Operations Management concentration are cross-listed with the BIS major or minor. For a minor in BIS, Operations Management concentration individuals must have at least three courses (9 credits) that are unique from those used as part of the Business Administration Major and the Operations Management Concentrations. Some BIS elective courses that are of particular value in Operations Management are the following (please note BIS courses that may count towards an Operations Management concentration).

BIS/BUS 361 - Systems and Operations (counts for BIS or Operations Management)
BIS 365 - Emerging Technologies and Business Applications
BIS 375 - Electronic Commerce
BIS 377 - Organizational Website & Database Management
BIS 430 - Enterprise Resource Planning
BIS/BUS 442 - Information Technology Project Management (counts for BIS or Operations Management)
BIS 447 - Business Intelligence and Data Solutions
See Four Year Plan Mapping

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International Business Concentration

Modern organizations must effectively navigate increasingly dynamic and global business environments in terms of not only increasing competition levels, but also finding business partners, and customer bases, and globally dispersed operations. This requires that business professionals must be aware of diverse international business practices and the various current social-cultural environments around the globe in which they operate. Courses in the International Business concentration at Eastern focus on international practices, standards, market institutions, regulatory structures, as well as market niches and cultural differences particularly in the areas of financial management, international marketing strategies, global operations and logistics, international project management best practices, and various other general business practices and ethical frameworks utilized around the world.


Requires a minimum of 9 credits from any of the following 300 or 400 level 3 credit courses.

International Business Concentration Courses:

BUS 329 - International Marketing
BUS 362 - Global Operations and Logistics
BUS 370 - Business Perspectives, Canada/US
BUS 437 - International Finance
BUS 450 - International Business
BUS 463 - Seminar in International Business


Career Placement of Recent International Business Concentration Students:

  • Business Consultant
  • Global Sales Manager
  • Information Technology Consultant
  • Global Logistics Manager
  • International Finance Analyst
  • International Marketing Manager
  • International Sales Specialist

Common Complementary Programs and Courses with International Business:

Business has gone global with project teams routinely span the globe utilizing 24-7 virtual collaboration technologies. The International Business concentration provides the in students an opportunity to gain insights into business practices and cultures from countries and regions around the world. The International Business Concentration integrates well with all other business concentrations and the BIS Minor. Select the concentration and respective courses that help you achieve your career dreams!
See Four Year Plan Mapping

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Management Concentration

Effective management skills are required in a wide variety of careers and organizations in an increasingly dynamic and competitive world. Business Administration Management Concentration students may select courses in the concentration that best match their specific career needs and goals. Several management concentration courses place emphasis on developing skills drawing upon management theories and techniques in creating effective strategies that improve organizational competitiveness.


Requires a minimum of 9 credits from any of the following 300 or 400 level 3 credit courses.

Management Concentration Courses:

BUS 330 - Industrial Labor Relations
BUS 331 - Organizational Behavior
BUS 332 - Management of Organizations
BUS 333 - Human Resources Management
BUS 363 - Six Sigma & Continuous Improvement Management
BUS 370 - Business Perspectives, Canada/US
BUS 433 - Methods of Human Resource Management Development
BUS 434 - Organizational Improvement & Management Development
BUS 450 - International Business
BUS 464 - Seminar in Management
BUS 466 - Seminar in Non-Profit Organizations
See Four Year Plan Mapping


Career Placement of Recent Management Concentration Students:

  • Management Consultant
  • Business Consultant
  • Sales Manager
  • Information Systems Consultant
  • Entrepreneur
  • Independent Business Owner

Common Complementary Programs and Courses with a Management Concentration:

Management skills are required in all types of modern organizational settings. Whether your interests lie, within finance, human resources, operations, marketing or any other area, management will be play a key role in your long term career success. With over ninety percent of cross-functional projects in business involving information systems, the BIS minor with its project design and management focus electives gives many individuals a competitive edge in landing business consulting and project management positions. Select the concentration(s), minor(s) and respective courses that best meet your career dreams!

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