Department of Business Administration

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Dr. Katalin Eibel-Spanyi

Professor, Marketing
 
Education:
Ph.D., Marketing, Area of Concentration: Marketing Management and Innovation, Budapest University of Economic Sciences [BUES], Hungary
MBA, Marketing Management and Business Administration, BUES, Hungary
BBA, Marketing and Marketing Research, Karl Marx University, Hungary

Short biography:
Dr. Eibel-Spanyi started her marketing career in 1986 in the building materials industry. After a few years of industrial experience her interest drove her back to the academic area. Her research concentrated on the marketing activities of small and medium sized companies, examining their practices in strategic management and innovation. As a visiting professor she spent considerable time in Britain, Finland and in the USA. Her extensive travel triggered an interest in international business and cross-cultural managerial issues. She combined her academic experience with cross-industry practice through her work as a marketing consultant affiliated with various organizations in Europe and Canada. Based on her professional activities, she was honored to participate in an executive management program at the Yokohama Kenshu Center in Japan. She is an active researcher, and experienced conference presenter. She has authored several articles and contributed chapters to a popular management handbook in Hungary. She is a member of the American Marketing Association (AMA) professional chapter and she is a former board member of the AMA Toronto Chapter.

She joined ECSU's Business Administration Department in the fall of 2002.

Teaching interests:
Dr. Eibel-Spanyi has taught several marketing subjects such as Marketing Strategy, International Marketing, Marketing Research, Industrial Marketing and Principles of Marketing.

Her current teaching interests are Marketing Management, Principles of Marketing and International Marketing.

Research areas:
Over the years her research interest has focused on innovation, and the marketing activities of corporations, both domestically and internationally. Future research activities will examine the relationship between organizational innovation capability and relative success in international markets.
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