Department of Business Administration

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Dr. Branko Cavarkapa

Professor in Marketing
 
Education: Ph.D. in Marketing (1989)
MBA, University of Sarajevo (1980), BA Economics University of Sarajevo

Short biography:
Dr. Cavarkapa received his undergraduate degree in economics at the University of Sarajevo. He completed an intensive executive program at the International Marketing Institute and Tufts University in Boston in 1977. He received his M.B.A. with a concentration in Marketing at the University of Sarajevo in 1980. He was a Fulbright Scholar in the Doctoral program at the Wharton School of the University of Pennsylvania in 1982/83. He earned his Ph.D. in 1989 from the University of Sarajevo. He taught as an Assistant Professor at the University of Sarajevo from 1988-1991, a Visiting Alexander Hamilton Assistant Professor at the University of Oklahoma, College of Business from August 1991 to December 1992, and a Visiting Fulbright Professor at the University of Pennsylvania Wharton School from 12/1992 to August, 1993. He has been teaching at Eastern since 1993. In the past he has been an Assistant Chairman and he was also Chairman of the department of Business Administration at ECSU. He is a member of different professional organizations including Association of Marketing Theory and Practice, American Marketing Association, Association for Canadian Studies in the U.S.

Teaching interests:
Principles of Marketing, Strategic Marketing, Sales Management, International Marketing, Marketing Research

Research areas:
Dr Cavarkapa's research and consulting work has been in the areas of international marketing, advertising, and market research. He is serving as the reviewer for several academic journals and professional conferences. He received two awards for outstanding papers at marketing conferences and an award for outstanding service as track chair for the Association of Marketing Theory and Practice. He published articles in various marketing journals in Europe and the United States.
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