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Dr. Yuanyuan Jiang earned her Ph.D. in Marketing from Durham University in the UK. She holds a Master’s degree in International Marketing from University of Strathclyde and a BA (Hons) in Marketing Management from Staffordshire University in the UK. Prior to joining Eastern, Dr. Jiang worked as an international student advisor in Shanghai University of Finance and Economics and a lecturer in Shanghai Normal University in China. She was a visiting researcher in Aston University in the UK.